Swiggy offers reward for info on their ‘accidental brand ambassador’… the delivery man on horse
Swiggy took to Instagram to share a post and offered reward for info on delivery man on horse whose video went viral.
A video of a delivery man carrying a Swiggy bag recently went crazy viral because of the man’s choice of vehicle. The clip shows how the man selected a horse and rode around in a Mumbai road. Since being posted, the video has accumulated tons of comments and reactions. The online food ordering and delivery platform has now joined in too with a witty post. They also announced a reward for anyone who gives useful info about the man in the video.
“Let’s address the horse in the room,” they wrote as the caption of the post. Besides sharing the now-viral video, then also added a few lines about the incident.
“Attention netizens and foodies! It has come to our notice that a recent amateur video of an unknown person, carrying our monogrammed delivery bag while sitting quite confidently on a living white horse (not a statue), has propelled us to unexpected but not unappreciated fame,” they wrote. Then they added, “While we'd like to take some credit for the man's ingenious plan and vehicle of choice, we really can't. That's mainly because, just like most of you, we too have not yet been able to find out” along with a few questions that are making them think. There is a possibility you may have the same questions too.
In their post, Swiggy also announced a reward. “It's 5K in Swiggy Money for the first person who can give us some useful intel about our accidental brand ambassadors, so we can thank them,” they expressed.
“Come forward. Do your share as a good citizen of India. Because the nation wants to know more about the Swiggyman on the horse. And so do we!” they added and concluded their post.
Take a look at the video and read the entire post shared on Instagram here:
The post has been shared about 15 hours ago. Since being posted, it has accumulated more than 17,000 likes and the numbers are increasing. The share has also prompted people to post various kinds of comments. A few brands joined in too.
Just like Netflix India who wrote, “Looks like Thomas Shelby's horse - is he delivering the order of the Peaky Blinders?” To which, Swiggy funnily replied, “We reckon Bojack Horseman left Hollywood. ” Gaurav Gambhir, a beatboxer from Mumbai, also pitched in and shared, “Horses for Courses.” Another person added, “As a rider I think that's quite fascinating reaching to the delivery location by any means possible.” An individual joked, “They’ve taking horsing around with content quiet literally!!”
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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