Two men in Bengaluru distribute sanitary napkins to other men, record their reactions
Two content creators distributed free sanitary napkins among men in Bengaluru to “normalise the act of buying pad”.
Two men did something unusual to break the silence and stigma surrounding menstruation. In an innovative step they decided to distribute free sanitary napkins. You may have seen others doing the same and giving free pads to women. These men, however, distributed the items among other men with the hope to “normalise the act of buying pads for the menstruators in their lives.”

Content creators Siddhesh Lokare and Shanky Singh distributed sanitary pads among 100 men in Bengaluru. They also recorded a video of their journey and shared it on Instagram along witha descriptive caption.
“We often see medical stores selling pads along with a black carry bag. This is not a specific behaviour but a global phenomenon. Menstruation and periods are closely tied with the concept of shame and privacy. Ergo, we thought of asking some innately important questions to the men of the streets of Bangalore,” reads a part of their caption.
Take a look at this video to see if their mission was a success:
The video was shared last month. Since then, the clip has accumulated nearly 2.2 million views. The share has also collected tons of comments from people.
Here’s how Instagram users react to this video:
“Do this in small towns and villages... people there need to learn this,” suggested an Instagram user. “Normalising buying pads yeaaaa,” praised another. “These guys are changing the world !! I'm so lucky to see someone spreading this much positivity and kindness,” joined another. “Good to see such initiative,” wrote a fourth.
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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