Sign in

White House press secretary Karoline Leavitt’s K-beauty haul makes unexpected headlines in South Korea

White House press secretary Karoline Leavitt’s K-beauty shopping in South Korea draws attention amid the APEC Summit. 

Published on: Oct 30, 2025 3:25 PM IST
Share
Share via
  • facebook
  • twitter
  • linkedin
  • whatsapp
Copy link
  • copy link

White House press secretary Karoline Leavitt’s skincare shopping spree in South Korea has become an unexpected talking point during US President Donald Trump’s state visit for the APEC (Asia-Pacific Economic Cooperation) Summit in Gyeongju.

Leavitt is accompanying Donald Trump on his Asia tour. (Instagram/@karolineleavitt)
Leavitt is accompanying Donald Trump on his Asia tour. (Instagram/@karolineleavitt)

The 28-year-old, who is accompanying the president on his visit, caught social media’s attention after she shared her “South Korea skincare finds” on Instagram story, alongside a heart emoji. The picture showed a carefully arranged lineup of 13 Korean beauty products, including sheet masks, cleansing oils, brightening serums, and sunscreen.

Leavitt shared her “South Korea skincare finds” on Instagram story. (Instagram/@karolineleavitt)
Leavitt shared her “South Korea skincare finds” on Instagram story. (Instagram/@karolineleavitt)

Leavitt did not specify where she made her purchases, but some items carried “Olive Young Exclusive” labels, hinting at a stop at one of the country’s largest health and beauty chains. An Olive Young spokesperson later confirmed that Leavitt had indeed visited one of their stores in Gyeongju.

Speaking to JoongAng Ilbo, a local media outlet in South Korea, the spokesperson said, “Leavitt visited the Hwangnam branch the previous afternoon and purchased beauty products. The visit was not scheduled in advance.”

They added that she spent around 20 minutes in the store, received assistance from an English-speaking staff member, and was seen chatting briefly with locals before visiting an ice cream shop nearby.

Notably, Leavitt’s Instagram post coincided with the launch of the APEC “K-Beauty Pavilion” in Gyeongju, where visiting delegates and tourists can explore the latest skincare innovations throughout the summit.

“Since the APEC summit began, we’ve seen many delegates visiting our stores,” an Olive Young spokesperson told the outlet.

(Also Read: 'The Daily Show' mocks Trump's Japan visit, compares him to a 'show dog' being 'handled' by PM Takaichi)

Trump receives South Korea's top honours and golden crown

US President Donald Trump landed in South Korea on Wednesday for the final leg of his trip through Asia. On arrival, South Korean President Lee Jae Myung presented Trump with a replica of a gold crown and awarded him with the country’s highest decoration, “Grand Order of Mugunghwa”. A South Korean official said he was the first US president to receive the honour.

"This (the golden crown) symbolises the history of Silla, which maintained a long-term era of peace on the Korean Peninsula, and a new era of peaceful coexistence and common growth on the Korean Peninsula that the United States and South Korea will work together for,” Lee’s office said in a statement.

  • Bhavya Sukheja
    ABOUT THE AUTHOR
    Bhavya Sukheja

    Bhavya Sukheja is a Senior Content Producer at Hindustan Times with over 6 years of experience in digital journalism. She specialises in covering stories that reflect everyday human experiences, with a focus on viral videos, social media trends, and human-interest features that inform readers while sparking meaningful conversations. She loves chasing page views and finding stories that tug at readers’ heartstrings. Known for her strong news sense, Bhavya has a keen ability to spot emerging trends and craft angles that transform viral moments into impactful narratives. Her coverage spans pop culture, entertainment, global affairs, and the internet’s most talked-about topics, helping readers better understand the context behind what is trending online. Before joining Hindustan Times, Bhavya worked with Republic World and NDTV, where she developed her skills in real-time reporting and digital storytelling. Working in fast-paced newsrooms helped her build an editorial approach that prioritises accuracy, clarity, and audience engagement. Bhavya is driven by a curiosity about how people communicate and connect in the digital age. She is particularly interested in stories that highlight cultural shifts, shared emotions, and the evolving nature of online conversations. When she is not tracking trends or producing stories, Bhavya enjoys unplugging and spending time with her cat.Read More