‘Yamraj’ features in ad for Chhattisgarh's rural development initiative, CM Bhupesh Baghel tweets video
The ad video shared by Chhattisgarh CM Bhupesh Baghel featuring “Yamraj” has created a buzz on Twitter.
Chhattisgarh CM Bhupesh Baghel recently took to Twitter to share an advertisement that features ‘Yamraj’. The video is created for C-Mart, an initiative for the development of the rural economy of the state. Under it, products from the village by self-help groups, weavers, artisans and cottage industries are sold in the city in the showrooms of C-Mart.
He wrote a short caption in Hindi. When translated, it reads, “So that's why Yamraj went back.”
Take a look at the video below:
The video was posted a day ago. Since being shared, the clip has accumulated close to 16,000 views and counting. Additionally, the video has received more than 1,100 likes. People posted various comments while reacting to the video.
Here’s what Twitter users posted:
“Awesome ad after a long time .. Kudos...C-Mart,” wrote a Twitter user. “Excellent initiative,” commented another. “Good,” posted a third. “Innovative ad,” praised a fourth. What are your thoughts on the video?
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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