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Sunday, Dec 15, 2019

All that hurly pearly

Janaki Viswanathan tells us about attempts by channels to promote some programmes and boost their TRPs. Read on...

tv Updated: Aug 08, 2008 14:03 IST
Janaki Viswanathan
Janaki Viswanathan
Hindustan Times

Glow warm
Pond’s White Formula
The four-part love story ends. At the airport, Saif Ali Khan spots Priyanka Chopra, a vision in pink and white, oozing a pearly glow. She ignores him, but still sports his pyaar ki nishaani — a necklace. They come face-to-face. She cries. He screws up his face. Love is in the air. And Neha Dhupia? Is that part five? No!

Ear ear
Junoon, Kuch Kar Dikhaane Ka, NDTV Imagine
The ad is shot in Home Shopping Network style. Firang guy suffers from earache. Apparently, all the besura musical reality shows have got to his ears. Cut to Annu Kapoor disguised as an ENT specialist. He grabs the remote and switches on Junoon.... Sufi, film and Maati ke laal songs flood the screen. Firang is cured. Very juvenile... and basically not true.

Smile stones
Colgate toothpaste ad
Toddler tears up documents. Papa looks at her sternly. Toddler grins, showing brilliant white teeth. Papa melts. Cut to wife holding up a torn shirt. Husband glowers. Wife smiles sweetly. Fight off. The smile-saves-the-situation act is repeated again and again. Tiresome. Finally, you’re informed of a Best Smile Contest. Winner gets to flash his/her teeth on television.

Left right left
New York Life Insurance ad
Two-foot boy instructs dad: “Thoda left, thoda right.” Dad patiently moves a piece of paper around on his office cabin door. Finally, the boy is satisfied. Paper has half the English alphabet scrawled on it. They look at it proudly. “I have more letters,” says sonny. Dad grins. What are they selling?