Desperate fans want ‘regressive’ Yeh Hain Mohabbatein to end but Ekta Kapoor isn’t up for it

Ekta Kapoor is tired of television audiences telling her what to do with her shows. The successful TV and film producer had a stern and clear reply for all those who want Yeh Hain Mohabbatein to end.

Ekta tweeted on Friday how she loves to bring down trolls and haters in a reply to a news article. “I love it!!! Wil b giving my trolls so much more !!! I have just come on Twitter ! This is d beginning,” she said in a warning. One Twitter user wondered if the tweet was meant for the likes of him who want the popular television show to end. “Is this an indirect to us as well? Cuz we want #EndYHM,” the tweet read.

For once I’ll say it my frns!Instead of hash tagging #endyhm stop watching it!!All stories will not go as u wish as an audience !! I love my tv audience I value ur opinion Bt our creatives work with ratings n tv norms! This is for show fan groups!Love n respect always https://t.co/b6YMht9kFt

— Ekta Kapoor (@ektaravikapoor) May 25, 2018

Taking aim at the tweet, Ekta said it’s her choice whether or not she wants to take her show off air. “For once I’ll say it my frns! Instead of hash tagging #endyhm stop watching it!!All stories will not go as u wish as an audience !! I love my tv audience I value ur opinion Bt our creatives work with ratings n tv norms! This is for all show fan groups!Love n respect always,” she wrote in a tweet.

#EndYHM has been made to trend on social media by the fans of the television series themselves. After five years of watching monotonous content, fans finally decided they have had enough when the male lead of the show (played by Karan Patel) accused his wife and the female lead (played by Divyanka Tripathi) of being ‘baanjh’ (infertile). Here’s the clip:

what have you done to Raman? to this beautiful show with a beautiful concept? WE DO NOT WANT THIS! #EndYHM @ektaravikapoor do watch this clip and you'll know what you've done :) @StarPlus pic.twitter.com/pIh8ZGNkN0

— - K H A N - (@divyankaschild) May 23, 2018

The fans are protesting the regressive turn the story has taken and are therefore asking the show be put to sleep.

“I think most of the loyal fans have definitely stopped watching YHM like they used to, so be assured on that. However that doesn’t mean that we stand by & watch the show we once loved, which was a trend setter go down to unredeemable levels. Hence #EndYHM,” a fan wrote. Another tried to make Ekta realise that showing good content is of utmost importance. “We totally understand it’s a show Ekta! But TV is such a powerful medium and carries such a huge msg! I think you should be a little more sensitive with the content telecasted! Saying this as a viewer who’s loved other shows of yours like those on ALT!”

A woman's own husband is calling her 'bannjh'. APPALLING!

I can't even imagine the pain infertile women must be going through watching ur show Ekta. They would feel like d most useless, alone, unwanted person on this earth.

Shut this crap @StarPlus#EndYHM

— Isha🍃 (@ranaa_09) May 23, 2018

From :
Main Nahi chahata koi Tumhe ek Din bh Aur baanj kahe
To :
Tum saath janmom tak baanj raho.

That’s how destroyed #YHM & #IshRa are. So we don’t want this crap.
Thank you. #EndYHM @StarPlus @ektaravikapoor there is nothing NAYI about this SOCH ffs!

— anu ▪️ (@anu_a94) May 22, 2018

How can a father emotionally abuse his own child by telling her that her mother should die? How exactly are these words written by the dialogue writers! This is so so disgusting! #EndYHM

— Ash (@ash_p_) May 24, 2018

The show began airing in 2013 and soon became the most popular show on Star Plus. It told the story of a divorced man fighting for the custody of his daughter with the support of a woman he later marries.

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First Published: May 25, 2018 18:55 IST