More than half of America's population views videos online rather than on TV sets

According to a new study, traditional TV viewing fell by four per cent in the United States while online video streaming has gone up by 60 percent year-on-year.

According to a new study, traditional TV viewing fell by four per cent in the United States while online video streaming has gone up by 60 percent year-on-year.

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As per the Nielsen viewing figures, an average American watched nearly 11 hours of streaming video last month as opposed to seven hours a month a year ago and more than 141 hours of live television as opposed to 147 hours a month last year, reported The Verge.

Although traditional TV viewing dipped only by three percent for viewers between the ages 18 and 49 but Nielsen?s report confirmed the emerging trend for consumers trashing pay TV subscriptions for online alternatives.