Deepika launches a beauty contest in Mumbai

The Bollywood actor Deepika Padukone launched a beauty contest 'Fiama Di Wills Beautiful Face 2008 Hunt' in Mumbai on Friday. Deepika Padukone also happens to be the Brand Ambassador of the popular beauty brand. Beautiful unknown faces will be given a platform to showcase their talent, courtesy this contest. From all the entries received only 15 girls will be short listed and taken for grooming to national capital New Delhi.