Playboy founder Hugh Hefner dies at 91 at his famed Playboy Mansion

Updated on Sep 28, 2017 09:30 AM IST

Playboy Enterprises Inc said on Wednesday its founder Hugh Hefner has died from natural causes.

Playboy magazine founder Hugh Hefner poses for a photograph following a viewing of selections from the Playboy archives at Christie's in Beverly Hills, California.(REUTERS)
Playboy magazine founder Hugh Hefner poses for a photograph following a viewing of selections from the Playboy archives at Christie's in Beverly Hills, California.(REUTERS)
Hindustan Times | By, New Delhi

Playboy Enterprises Inc said on Wednesday its founder Hugh Hefner has died from natural causes.

Hefner, 91, peacefully passed away at his home, Playboy Enterprises said in a statement.

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” Hefner’s son Cooper, chief creative officer of Playboy Enterprises, said in a statement. “He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises.”

“Hugh M Hefner, the American icon who in 1953 introduced the world to Playboy Magazine and built the company into one of the most recognisable American global brands in history, peacefully passed away from natural causes at his home, the Playboy Mansion, surrounded by his loved ones,” Playboy confirmed in a statement to E News.

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