Serial killer on the loose in Wisconsin? Eliotte Heinz, Emma Jacob's mysterious deaths spark theories
The deaths of Eliotte Heinz and Emma Jacob, both 22-year-old women found deceased within days of each other in Wisconsin, have sparked concerns among locals
The deaths of Eliotte Heinz and Emma Jacob, both 22-year-old women found deceased within days of each other in Wisconsin, have sparked concerns among locals. Several social media users on Wednesday posted about the possibility of the serial killer being on the loose in the state.

Heinz, a Viterbo University graduate student, vanished from La Crosse on Sunday and was found dead in the Mississippi River near Brownsville, Minnesota, authorities confirmed.
Jacob, reported missing from Platteville, was later confirmed deceased in rural Platteville. With autopsies pending and causes of death unclear, theories are swirling, though authorities caution against jumping to conclusions.
Eliotte Heinz and Emma Jacob's deaths
Heinz was last seen walking near the Mississippi River at 3:22 AM local time on Sunday after leaving Bronco’s Bar. Her cellphone was recovered nearby after a massive search operation. Her death has revived old ‘smiley face killer’ theories, suggested by former New York cops in the 2000s, linking male college drownings in La Crosse from 1997–2010 to foul play.
However, no foul play is suspected yet. Police are yet to confirm the cause of death for both college students.
The timing, two young women, same age, vanishing 101 miles apart within 48 hours, has fueled social media speculation.
“I don’t know if anyone is following this, but there might be a serial killer in SW Wisconsin. Three early 20s girls vanished in the early hours of the morning in the last couple of weeks. So far, two have been found dead. 😔 😡,” one person posted on X, platform formerly known as Twitter.
“To be very honest this has happened ALOT around Wisconsin and Minnesota, there was talk of a serial killer at one point. Dig into it lot of college students in the rivers over the last couple of years!!” another local tweeted.
Authorities, including La Crosse and Lafayette County sheriffs, have not commented on the serial killer theories.
ABOUT THE AUTHORYash Nitish BajajYash Bajaj is a Chief Content Producer with a strong foundation in US coverage, digital strategy, and audience-focused storytelling. As part of the US Desk at Hindustan Times, he covers a wide range of topics - from American politics to sports (NFL, NBA, derbies, MLB and more). Before joining Hindustan Times, Yash served as Deputy News Editor at Times Now, where he oversaw international coverage and led a team of six. In this role, he significantly expanded global traffic through strategic planning, SEO-driven content execution, and meticulous trend tracking across platforms. He is experienced in managing high-pressure breaking-news shifts, coordinating live coverage, and building newsroom systems that improve speed, accuracy, and reach. Prior to Times Now, Yash held a position at Opoyi, where he headed the Sports and US news team. He developed broad editorial strategies, guided reporters across multiple beats, and played a key role in recruiting and training new talent. His responsibilities also extended to social media management and experimenting with innovative content formats. A passionate NFL fan, Yash is a die-hard supporter of the Cincinnati Bengals and has followed Joe Burrow closely since his college days at LSU. Whether breaking down top players' latest performance, analyzing team performances, or tracking roster moves, he brings the same dedication and sharp storytelling to his sports coverage as he does to American politics and breaking news. When he’s not writing, Yash can often be found watching games or debating the latest NFL storylines with fellow fans. Yash holds a Bachelor of Mass Media (Journalism) from HR College, Mumbai University. His interests extend well beyond the newsroom: he is an enthusiastic explorer of AI tools, a movie buff with an ever-growing watchlist, and someone who enjoys unraveling conspiracy theories for fun.Read More

E-Paper


