Trump reacts to Sydney Sweeney ad row with bizarre rant against Dylan Mulvaney; 'A total disaster'
Donald Trump commented on Sydney Sweeney's controversial American Eagle ad, linking it to discussions on beauty standards.
Donald Trump on Friday reacted to the ongoing controversy regarding Sydney Sweeney's American Eagle advertisement. The 27-year-old blonde and blue-eyed “White Lotus” actress recently starred in a new denim advertisement, provoking a discussion about Western beauty standards and race.
During an interview with Newsmax anchor Rob Finnerty, Trump was asked about the campaign that has been blasted for encouraging eugenics with the tagline, “Sydney Sweeney has good jeans,” which many viewed as a white nationalist dog whistle.
Trump tears into transgender actress Dylan Mulvaney
Trump went on a tirade against transgender actress Dylan Mulvaney and his own advertising expertise after the conservative host asked him a strange question about the much debated commercial.
Finnerty noted that the Trump administration has been very vocal about the fact that American women are not producing enough babies.
“There was an ad this week. Sydney Sweeney, an actress, was in an ad for Blue Jeans. The ad is doing very well. It's very popular. The jeans are sold out,” the host continued, asking Trump, “Does America need to see more ads like that? And maybe fewer ads with people like Dylan Mulvaney on the cover?” Irish Star reported.
While it's unclear how the American Eagle denim advertisement relates to Dylan or falling birth rates, the absurd and transphobic question alludes to a Bud Light commercial from 2023 that featured the trans actress, sparking a boycott.
Responding to the question, Trump launched a tirade against the Bud Light advertising, stating that the Dylan Mulvaney ad was possibly the “most unsuccessful ad” ever. “It knocked 35 million dollars off the value of a certain company. You know what I'm talking about. That was one of the great disasters of all time. I would say it was probably the most unsuccessful ad, worst ad ever.”
He went on to call advertising a “very funny thing” by opening up about his own experiences.
“I've done ads where I thought they were lousy and they turned out to be iconic, and then I've done some that I thought were beauties that were gonna be fantastic, and they weren't so good, so to each his own. But the Dylan Mulvaney ad was a total disaster.”
ABOUT THE AUTHORShweta KukretiShweta Kukreti has over 8 years of experience in covering Indian and world politics. She joined the Hindustan Times in 2024 and is primarily assigned to the US desk. She currently works as Deputy Chief Content Producer and reports on a wide range of topics, including US politics, immigration issues (especially H-1B visa) and major global events. Shweta strongly emphasizes team operations, which encompasses monitoring news, delegating tasks, editing, developing comprehensive coverage strategies, and crafting engaging, and data-informed narratives. She received the Digi Star Award at the Hindustan Times within a year of joining for her broad coverage of US politics. In 2025, she earned both a promotion and a redesignation, a significant achievement recognising her contributions and the strong value she brings to the team. She has previously worked with the Indian Express, HTDS, ANI and Republic World. Seniors in all the media organisations recognised her work. Regarding education, she earned a BA (Hons.) in Political Science and a master's degree from Delhi University, and she pursued a PG Diploma in English Journalism from the Indian Institution of Mass Communication (IIMC). She also holds a diploma in Women's Empowerment and Development from IGNOU University and a French certification course from Alliance Française de Delhi. If not working, you can find her exploring the hills and engaging in adventurous activities in Rishikesh and Himachal Pradesh. She loves to play badminton, volleyball, and chess, and spend time with her friends and family. She also enjoys spiritual activities.Read More

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