Valeria Marquez case: Unknown woman spotted on livestream after Mexican influencer shot

Valeria Marquez, a young Mexican social media influencer, was shot to death during a TikTok livestream on Tuesday

Updated on: May 15, 2025, 24:04:20 IST

By Yash Nitish Bajaj

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Valeria Marquez, a young Mexican social media influencer, was shot to death during a TikTok livestream on Tuesday. The 23-year-old was in a Zapopan beauty salon where she worked when an unidentified suspect shot her multiple times. The incident was caught on video.

Mexican influencer Valeria Marquez was shot on livestream (X)

While nothing has been revealed about the suspect, an unknown woman's fan could be seen on the live stream. She ended the stream. Authorities have not released the woman's name yet. The shooting is being investigated as femicide, which is the killing of women or girls for reasons of gender.

Posting a screenshot with the woman's face seen, one social media user wrote: “Who is this woman who appears at the end of the video in which influencer Valeria Márquez is murdered?”

It's really suspicious that instead of asking for help or trying to help Valeria herself, she just grabs the phone to cut the transmission, just like it's nothing.

The prosecutor's office said: “According to the initial investigation, she was in her establishment when a man entered and apparently shot her several times with a firearm, killing her.” Local media reports suggest that a gunman entered her salon and shot her before fleeing on a motorbike.

Just before the shooting, Valeria Marquez could be heard saying, "they're coming," before a voice in the background asked "Hey, Vale?" The influencer was then shot multiple times near her rib cage. She collapsed immediately.

Paramedics were called to the scene, where Valeria was pronounced dead.

Who was Valeria Marquez?

Valeria Marquez was a 23-year-old Mexican beauty influencer and aesthetician from Guadalajara, Jalisco, known for her presence on TikTok and Instagram, where she amassed over 90,000 followers.

Born in 2002, she gained recognition after winning the Miss Rostro beauty pageant in 2021. Marquez ran a beauty salon in the Santa María shopping plaza in Zapopan, Jalisco, where she tragically lost her life, during a targeted shooting while livestreaming.

ABOUT THE AUTHOR
Yash Nitish Bajaj
Yash Bajaj is a Chief Content Producer with a strong foundation in US coverage, digital strategy, and audience-focused storytelling. As part of the US Desk at Hindustan Times, he covers a wide range of topics - from American politics to sports (NFL, NBA, derbies, MLB and more). Before joining Hindustan Times, Yash served as Deputy News Editor at Times Now, where he oversaw international coverage and led a team of six. In this role, he significantly expanded global traffic through strategic planning, SEO-driven content execution, and meticulous trend tracking across platforms. He is experienced in managing high-pressure breaking-news shifts, coordinating live coverage, and building newsroom systems that improve speed, accuracy, and reach. Prior to Times Now, Yash held a position at Opoyi, where he headed the Sports and US news team. He developed broad editorial strategies, guided reporters across multiple beats, and played a key role in recruiting and training new talent. His responsibilities also extended to social media management and experimenting with innovative content formats. A passionate NFL fan, Yash is a die-hard supporter of the Cincinnati Bengals and has followed Joe Burrow closely since his college days at LSU. Whether breaking down top players' latest performance, analyzing team performances, or tracking roster moves, he brings the same dedication and sharp storytelling to his sports coverage as he does to American politics and breaking news. When he’s not writing, Yash can often be found watching games or debating the latest NFL storylines with fellow fans. Yash holds a Bachelor of Mass Media (Journalism) from HR College, Mumbai University. His interests extend well beyond the newsroom: he is an enthusiastic explorer of AI tools, a movie buff with an ever-growing watchlist, and someone who enjoys unraveling conspiracy theories for fun.Read More

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