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Nano to be featured at US museum
Nano, billed as "the people's car", will be the main attraction of a three-month-long exhibition in a famous museum at New York next year.
Nano, billed as "the people's car", will be the main attraction of a three-month-long exhibition in a famous museum at New York next year.
A bright, sunshine yellow Nano will be on display in Cooper-Hewitt, National Design Museum's Great Hall, along with diagrams and a short film describing the car's concept, development and production from February 18 through April 25, 2010.
"Cooper-Hewitt's mission is to present the very latest developments in design and technology and the Tata Nano introduces more families in India to the new world of affordable and safer mobility," says Cara McCarty, curatorial director of the museum that is devoted exclusively to historic and contemporary design.
"We're eager to display the Tata Nano at the museum, where many visitors will see it for the first time," Cara says.
The Nano is currently being manufactured at Tata Motors' Pantnagar plant in Uttarakhand in limited numbers. The new dedicated plant, at Sanand in Gujarat, will be ready in 2010 with an annualised capacity of 350,000 cars.
In July, Tata delivered the first Nano to Ashok Raghunath Vichare, a resident of Mumbai. It is currently developing versions of the Nano for European and American markets.
The company's innovative use of media to advertise the launch of the car fetched it the world's most coveted advertising award - the Bronze Lion - at this year's edition of the Cannes advertising awards festival.
