This is one cow product that won’t get you into trouble for buying, selling, or carrying. It is therefore with impunity that a merchant put cow dung cake for sale on ShopClues, the online market place that likes to call itself “online Karol Bagh” for its large collection of small merchants and bargain prices.
The cake is there on the site in all its glory, photographed in someone’s hand holding it. It may have sold like hot cake; it is sold out.
Part of the reason for that could be the discount of 31% on its list price, which could make it yours for Rs. 220. The other reason could be that this is the festival season, with a puja a day. Word has it that a lot of high-rise apartments in Gurgaon ordered it.
“We did not go out and seek that listing,” says Sanjay Sethi, CEO and co-founder of ShopClues, with a smile. The e-commerce site says it has 250,000 merchants selling 6,500 categories of products on its platform. The merchants are screened and registered, but it is difficult to keep track of each product.
And no harm done, either. Cow dung cake online might be lapped up by the city-dwelling believer, whose lifestyle and sensibilities may make it difficult to find cow dung and make cake out of it.
Besides, ShopClues is not the only site selling it, there is eBay too : a company as American as they come. Its India unit has a merchant named greenjunction07 selling 24 pieces of cow dung cake for Rs. 280.
It is described as a “brand new, unused and undamaged item that is fully operational and functions as intended”.
It is also there on Amazon.com, the global site , not the India-specific Amazon.in , sold by something called The Big Indian Store. It will cost you more here: $11.99 for what looks like just a piece of cake. Interestingly, amazon.com also uses the Hindi word ‘gobar’ to describe the item.
There is one caveat, though. The cow dung cake listing on ShopClues has a user review that says: “Great taste. Mix with milk and enjoy.” We say, do not try this at home.