The Aam Aadmi Party (AAP) is upping its ante and party chief Arvind Kejriwal is leading by example. Or rather, is a singing example.
In his latest poll pitch to Punjab, Kejriwal is singing a version of ‘Aa chalke tujhe mein leke chaloon’ by Kishore Kumar, tweaking the lyrics to promise voters a corruption-free Utopia.
With chirping birds and trees in the background, Kejriwal looks straight into the camera, appealing to his potential support base as he promises to take them “jahan chor bhi na ho, jahan bhrasht be na ho, bas AAP ka raj chale”.
The video was posted on the party’s Facebook page on Sunday evening. By Tuesday morning, it was shared more than 1,000 times and viewed 1,37,000 times.
This isn’t the first time the Delhi chief minister has sung to woo his audience. He sang a Manna De song during his swearing in ceremony last year. On another occasion, he shared the stage with Kailash Kher, rendering ‘Paigham’.
AAP is looking to open its account as a national party with Punjab which goes to polls in 2017. With a sweeping victory during the Delhi assembly elections in 2015 and a reaffirmation in the civic body polls this Tuesday, it seems AAP is riding a crest.
Popular on Twitter, Kejriwal has often leveraged social media tools for support.
To boost the odd-even road rationing scheme in Delhi, Kejriwal had also appeared in advertisements urging the public to choose a more eco-friendly mode or system of transport.