"No safety, know pain. Know safety, no pain; the louder you honk, faster your health will conk. Avoid honking." The Indore traffic police department have been sending these catchy slogans to individual mobile phone subscribers to connect with the motorists, particularly youngsters, to create awareness about road safety.
"The messages are aimed at increasing awareness on the need to follow road rules, warn about the pitfalls of over-speeding and reckless driving and promote road safety through the use of helmets and seat belts," additional superintendent of police (traffic) Anjana Tiwari told HT.
The exercise is being carried out as part of the road safety week and will be sent every week. The police department has tied up with major mobile operators like Airtel, Idea and Reliance Communications to reach out to more than 14 lakh cell phone subscribers in the city.
"We are sending free SMSes as part of our corporate social responsibility and in accordance with the Telecom Regulatory Authority of India rules," an Airtel spokesperson said.
In 2013, Indore was ranked fifth in terms of accidental deaths in the country. According to Indore traffic police figures, 436 people died in road accidents in the city in 2014, marginally less than 451 people in 2013.
According to an NGO, two-wheeler riders have become biggest casualty of road accidents in the city. Overtaking has been a major cause of accidents in most accidents. Moreover, 80% of the people, who died in road accidents, did not have licences.
The traffic police are hopeful that the awareness drive with the help of technology will have a positive impact. Some other accident related slogans being sent through SMS are "Stop accident before they stop you; don’t overload your vehicle and reckless driving just may be your ticket to some place out of this world. Drive slow."