Niharika Rana manages lifestyle and commerce content growth at Hindustan Times. With a deep interest in fitness, beauty, fashion, travel, and everyday trends, her focus is on helping readers filter out marketing noise and viral hype to find products and experiences that actually deliver value.

Rather than just following brand claims or social media buzz, Niharika bases her recommendations on personal experiences, hands-on testing, user interviews, and consumer data.

Niharika began her writing career through independent blogs and content projects. She holds a Bachelor’s degree in Journalism from Lady Shri Ram College for Women and an Executive MBA in Marketing from IMT Ghaziabad - a combination of a strong foundation in reporting, while her executive management education gives her a strong understanding of the market and consumer behaviour.

Beyond writing, Niharika has spent nearly a decade helping animals in the real world. She is also a fitness enthusiast and loves to travel and explore new experiences. She enjoys meeting locals, learning about their culture and traditions, and understanding their way of life. During her school & college days, Niharika was also a professional footballer who represented the Delhi Senior Women’s National Team for three years and competed internationally for India at the Dana Cup in Denmark twice.

As a dedicated vegan, she naturally prioritises sustainability in her editorial focus, favouring well-built, long-lasting products over quick, throwaway trends. Her goal remains straightforward: providing clear, honest, and thoroughly tested advice that readers can rely on.