Finding Fanny to be premiered 17 days before release

Riding high on the feedback they have received online for the YouTube trailer, the makers of Finding Fanny have decided to premiere it on August 25, much before the release of the movie in September.

Riding high on the feedback they have received online for the YouTube trailer, the makers of Finding Fanny have decided to premiere it on August 25, much before the release of the movie in September.

Finding Fanny is a quirky comedy directed by Homi Adajania and is set for release on September 12. It has a stellar cast of Deepika Padukone,

Arjun Kapoor

, Naseeruddin Shah, Pankaj Kapoor and Dimple Kapadia.

"Premiering a film two weeks before its release has never been done and we are willing to stick our necks out with a unique product like Finding Fanny. We want opinion makers and regular movie-goers to watch the film and share their views. Sure, it could spawn a variety of opinions and this is a healthy sign. As long as this strategy generates an actively interested forum for the film, it works for us," producer Dinesh Vijan said in a statement.

Confident about the film, Fox Star Studios' chief marketing officer Shikha Kapur said, "Homi has made an exceptional film with impeccable performances. A product this strong and unique deserves an equally unique marketing approach. Thus, we are inverting the course of the promotions of Finding Fanny. We will be commencing our campaign with the premiere of the film."

Finding Fanny

is a comical story about five persons who venture out to find Stefanie Fernandes (Fanny). In the process, they discover a strange sense of solace and love among each other, and end up seeing a point to their previously pointless lives.