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I can’t sell my film: Saif Ali Khan

No frequent small screen appearances, no big jacket ads, and no filthy show of money seems to be actor-producer Saif Ali Khan’s way to promote his forthcoming release, Agent Vinod. Minakshi Saini reports.

bollywood Updated: Mar 10, 2012 11:36 IST
Minakshi Saini
Minakshi Saini
Hindustan Times
Saif Ali Khan,agent vinod,kareena kapoor
Expectations-are-high-from-Saif-Ali-Khan-s-second-production-venture

No frequent small screen appearances, no big jacket ads, and no filthy show of money seems to be actor-producer Saif Ali Khan’s way to promote his forthcoming release, Agent Vinod.

“It is one of those films which is a good idea to make and I’m happy about the fact that it was my idea. So, to spread awareness about my film, I’d be happy to talk about the film rather than selling it,” says Saif, 41, who doesn’t want to overdo the promotions and fatigue the audience even before the film releases.

His promotional strategy includes a game and a comic book based on the film, a tour of 12 major cities in India closer to the release and a premiere in Colaba, Mumbai. “Isn’t that more than enough to spread the word,” asks Saif, who is also working on a rock track with Delhi-based music band, Parikrama. “Though a live performance with Parikrama is not on the cards, the song will be included in the next set of CDs,” he adds.

Saif may sound a little laid back when it comes to the film’s promotions but he has fulfilled his responsibility of the producer well. “All the actors in the film have been my recommendation. I asked Sriram Raghvan (director) to only focus on the movie. I took care of everything else — the sets, the cars, and the clothes that the gundas, and the sexy siren are wearing,” he says.

Saif and Kareena will now together promote the film. “It was a conscious effort to not promote the film together earlier, due to the danger of people focusing more on our relationship than our film,” he says.

First Published: Mar 09, 2012 19:19 IST