It’s no coincidence that Ittefaq falls behind Thor Ragnarok at India box office on day one
While Sidharth Malhotra-Sonakshi Sinha-starrer Ittefaq earned Rs 4 crore as opening day box office collection, Thor Ragnarok earned over double at Rs 9.91 crore.Updated: Nov 04, 2017 15:11 IST
Ragnarok is supposed to mean the ‘end of all things’. For Thor Ragnarok, the third iteration in the series about the god from Asgard, it appears to mean the exact opposite. The film starring Chris Hemsworth, Mark Ruffalo and Cate Blanchett is smashing its way across box office windows around the world, including India. Despite Abhay Chopra’s debut directorial venture, Ittefaq, opening to good reviews, it could not keep pace with the Marvel movie in India.
While the Sidharth Malhotra-Sonakshi Sinha-starrer earned Rs 4 crore on Friday at the box office, Thor Ragnarok earned Rs 9.91 crore. However, trade experts are optimistic that Ittefaq’s business will perk up over the weekend riding on good word of mouth. Trade analyst Taran Adarsh tweeted, “#Ittefaq started slow, but picked up towards evening... Sat + Sun biz growth crucial... Fri 4.05 cr. India biz.”
#Ittefaq started slow, but picked up towards evening... Sat + Sun biz growth crucial... Fri ₹ 4.05 cr. India biz.— taran adarsh (@taran_adarsh) November 4, 2017
In Ittefaq, Dev (Akshaye), a police officer, is investigating a double murder case that has only two witnesses, who are also the prime suspects. The suspects - Vikram (Sidharth Malhotra), an acclaimed writer, and Maya (Sonakshi Sinha), a young homemaker, have different narratives about the events of that fateful night. Both the stories appear to be true but there can be only one truth.
Ittefaq is the remake of a BR Chopra film made in 1969. The original film featured Rajesh Khanna and Nanda in lead roles.
Hollywood film Thor Ragnarok, meanwhile, is marching to its own beat. “#ThorRagnarok has one of the best starts for Hollywood films in India... Fri ₹ 7.73 cr Nett. GrossBOC: ₹ 9.91 cr. India biz,” Taran tweeted.
#ThorRagnarok has one of the best starts for Hollywood films in India... Fri ₹ 7.73 cr Nett. GrossBOC: ₹ 9.91 cr. India biz.— taran adarsh (@taran_adarsh) November 4, 2017
The third instalment of the Thor franchise released in IMAX 3D, 3D and 2D across 1,200 screens on Friday in English, Hindi, Tamil and Telugu in India. Of the Rs 9.91 crore it collected, Rs 13 lakh are from the 10 IMAX shows held on Thursday. Net box office collection is at Rs 7.73 crore with 45 per cent of the contribution coming from the dubbed audience.
"It's been a smashing month of serious uniting of forces across on ground and digital activations including a pan-India figurine tour, screenings, solid digital activations, a strong PR drive and more. We hope the thrill we experienced putting together the plan is also experienced by the audiences when they go meet Thor and Hulk on the big screen," Amrita Pandey, Vice President - Studios, Disney India, said in a statement.
“Thor Ragnarok is a prelude to the biggest fight of the Millennium that is up next in May 2018 with the Avengers - Infinity Wars - Part 1 where all these superheroes from the MCU (Marvel Cinematic Universe) come together," she added.
In the latest title, Thor (Chris Hemsworth) reunites with his fellow Avenger - the Incredible Hulk (Mark Ruffalo). The two go on a fun-filled adventurous journey to save Asgard.
To extend the excitement and anticipation around Thor: Ragnarok beyond the screens and spread superhero thrill into the daily lives of fans, Disney India's Consumer Products business brought on board a diverse range of brands to create various products across categories - apparel, accessories, consumer electronics, toys, stationery and many more.
In the US, Thor: Ragnarok has clocked a $46 million opening day (including $14.5 million previews) and is flying toward an opening between $115 million -$120 million at 4,080 theaters, the 7th best opening in November, and the 9th title to open north of $100M for the month, reported Deadline.
It is the best reviewed superhero film ever, according to review aggregator Rotten Tomatoes, beating such worthies as The Dark Knight series, Logan and Wonder Woman. Buoyed by excellent reviews that can’t stop congratulating director Taika Waititi for the vision he has brought to the straight-laced Avenger, this sequel is showing no signs of sagging.
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First Published: Nov 04, 2017 12:43 IST