Love rules: Maratha Mandir to screen DDLJ for one more week
Hours after it declared the end of the record-breaking 1,000 consecutive weeks screening of the iconic movie Dilwale Dulhaniya Le Jayenge at Mumbai's Maratha Mandir, the cinema management extended its screening by a week on Thursday.Updated: Feb 20, 2015 00:37 IST
Don't stop falling in love, yet.
Hours after it declared the end of the record-breaking 1,000 consecutive weeks screening of Shah Rukh Khan and Kajol's iconic Dilwale Dulhaniya Le Jayenge at Mumbai's Maratha Mandir, the cinema management extended its screening by a week on Thursday.
Bowing down to public pressure, the management said the 1995 film will be screened until next Thursday. "In the meanwhile, we will decide its fate," said Manoj Desai, executive director of Maratha Mandir cinema house.
What's more, the film in the coming week will be screened at the same timeslot it has enjoyed for 20 years till date- 11.30am. "We had requested Yashraj Films to change the show timings to 9.15am in order to accommodate new release, and they obliged. But due to public demand, we have decide it would be back to 11.30am for this week," said Desai, who also owns G7 Multiples and Gaiety Galaxy.
The theatre had put up a notice board outside the cinema house at Mumbai Central last week declaring that the 9.15am show on February 19 would be the last one for the blockbuster film.
The SRK-Kajol starrer began playing at the theatre after it was released on October 19, 1995, and has since enjoyed a nearly interrupted run. On Thursday, an audience of 210 watched the final show although the capacity of the theatre is 1,105 seats. The tickets are priced at Rs 15, Rs 17 and Rs 20.
Soon after, news about the last screening dubbed as 'the end of an era' spread like wildfire and took the social media by storm, hashtags like 'Maratha Mandir' and 'Evergreen DDLJ' trended all day.
"I have been receiving calls and text messages since morning, with fans feeling strongly against the decision," Desai said.
"But screening the film hardly brings any profit as only 100 or 200 people turn up for a show. So we have decided to take the matter up with Yashraj Films," he added.
Desai said he would meet DDLJ director Aditya Chopra on Tuesday, and discuss a plan to run it for another year.
The extension has brought relief to those DDLJ fans who have missed its journey at Maratha Mandir. "I will definitely take out time and watch it this week. Perhaps it could help the film survive," said Pinkesh Panchal, a resident of Mira Road.
The film was termed as a refreshing change for cinema lovers with all ingredients of a Bollywood masala potboiler -- love, romance, comedy, action, melodrama, thrills, songs and dance -- put together cohesively to tell a story of the victory of true love.
DDLJ has a simple story -- a fun loving London-bred Punjabi boy Raj (Shah Rukh) meets an NRI simpleton Simran (Kajol) during an European holiday. Love blossoms between them, but winning over the girl's conservative family is not a cakewalk for the hero, who then makes every effort to take his 'dulhania' (bride) with him.
The film also featured Amrish Puri, Farida Jalal, Anupam Kher and Mandira Bedi.
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First Published: Feb 19, 2015 14:19 IST