No tusk too big

Updated on Aug 26, 2012 03:43 PM IST

Indie director Srinivas Sunderrajan seeks crowd- funding to release his next film, Greater Elephant.

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Hindustan Times | ByNirmika Singh

While indie director Srinivas Sunderrajan managed to successfully finish making his latest film, Greater Elephant, he is now looking for support from cinephiles to help release his work in city theatres. And since the former requires generous financial backing, Srinivas has thrown open his project for crowd-funding.

“A considerable amount of money is spent to get a film to the local screen. We fell short because the initial investment we made went into the making of the film,” says Srinivas, who also plays the bass for city metal band, Scribe.

Greater Elephant is the story of a mahout’s search for his elephant that gets lost in a city. It is a story laced in humour and also deals with a person’s endless quest for finding purpose in his life.

Those who wish to contribute can watch the film’s trailer and choose from a variety of donation options on the crowd-funding website ( “Contributions start at Rs 500 and go up to Rs 1,50,000, where you get credited as a co-producer,” he says. The director has collected Rs 4.5 lakh of the targeted Rs 6 lakh.

The film is a finished work unlike other projects that seek crowd-funding in their production stage. But does getting people to invest money into a film require a lot of convincing? “Indians view novel things such as crowd-funding with suspicion. Hence, we end up having to convince our close friends to contribute. But luckily, we have a great network and didn’t have to go out on a limb to persuade them,” he says.

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