Now, order a Chikni Chameli pizza

Marketing geniuses have aces and aces up their sleeves these days. After a milk shake getting named after Mallika Sherawat in Hollywood, a pizza chain has named one of its pizzas after...

Marketing geniuses have aces and aces up their sleeves these days. After a milk shake getting named after Mallika Sherawat in Hollywood, a pizza chain has named one of its pizzas after Katrina Kaif, a daily reports.

This seems to be a promotional tie-up between Agneepath makers and the pizza chain, says the report.

There is hardly any dearth in the market for interesting and innovative ideas these days. But this becomes a hot context keeping in view how the song is being publicised and received by Katrina fans.

After Sheila became a rage Karan Johar has a winner just by casting the sultry Ms Kaif in a fresh avatar. KJo tweeted yesterday: "Just heard from sony music that CHIKNI CHAMELI is the No 1 song across all radio stations!!! Super thrilled @KaranMalhotra21!!!"

The song is inspired by a popular Marathi song Kombdi Palali. See both below:

This is where the inspiration came from: