Offbeat cinema-a hit online

Star-studded films are one of the most searched topics online in India. But, according to a study by web browser Google Chrome, offbeat cinema has actually became on-beat: It is being widely searched, giving stiff competition to mainstream cinema.

Star-studded films are one of the most searched topics online in India. But, according to a study by web browser Google Chrome, offbeat cinema has actually became on-beat: It is being widely searched, giving stiff competition to mainstream cinema. Over the last four years, there has been a spurt in the search for topics related to offbeat cinema, according to the study by Google Chrome, that turned four this month.

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Small budget films such as Dev.D (2009), Delhi Belly (2011) and Gangs of Wasseypur I and II (2012), have not only been doing well at the box office but are also discussed actively on online forums. This rise in their popularity was gauged by using a tool called Google Insights For Search, that affirms the frequency with which India searches for offbeat movies has increased drastically, between 2008 till date. As an example, search results for Dev.D and Gangs of Wassey-pur around the date of their release, were studied. The online interest generated for Gangs was much higher than Dev.D, though it too got a number of hits.