India is increasingly becoming ‘the’ country for international bands and independent musicians to shoot picturesque music videos.
Recently, the popular British rock group Coldplay comprising of Chris Martin, Guy Berryman, Jonny Buckland and Will Champion were in Mumbai to shoot a music video for their upcoming album, A Head Full of Dreams. In photos of the shoot that went viral, the band was seen playing with colours (presumably a Holi sequence) on the streets of Mumbai (in Worli) with children around them. India is indeed an attractive land, with a slew of international acts being shot here.
"For them (international musicians), India is a place that is in stark contrast to where they come from. And they are fascinated by the different cultures," says Sahej Bakshi, popular for his music project The Dualist Inquiry.
British rock group Mumford and Sons shot the video of their hit track The Cave (2010) on the streets of Goa. American EDM trio Major Lazer (Diplo, Walshy Fire, and Jillionaire) and French music producer DJ Snake along with Danish Singer MØ, shot their chartbuster, Lean On (2015), in Karjat and Vasai (Maharashtra). The video was inspired after Lazer’s trip to the Indian countryside. "Major Lazer has always been a culture mashup and to us, India feels like some kind of special creature with one foot in history and one firmly in the future. The experience is unforgettable," Diplo was quoted as saying about their video shoot in India. British pop sensation, Iggy Azalea, too, shot her video of the song Bounce in Mumbai.
Watch: Iggy Azalea's song Bounce
"India has always been a land of cultural genius. Each nook and corner is different and one can capture a lot of diversity that is difficult to find in other parts of the world," says Niladri Kumar popular Zitar player. Mahesh Tinaikar, guitarist from the popular Rock band Indus Creed, however, says, "The cost of production, the crew and the manpower is very cheap as compared to the production cost in the West. That is the reason they come to India."
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