Film director Ashu Trikha stepped into mainstream Bollywood almost 13 years ago with the film Deewanapan, starring Arjun Rampal and Dia Mirza and followed it with other projects such as Sheesha (2005), and Barbarr (2009). Though the former did average business at the box office, it was critically appreciated.brunch Updated: Jun 16, 2013 09:30 IST
Film director Ashu Trikha stepped into mainstream Bollywood almost 13 years ago with the film Deewanapan, starring Arjun Rampal and Dia Mirza and followed it with other projects such as Sheesha (2005), and Barbarr (2009). Though the former did average business at the box office, it was critically appreciated.
“When a film doesn’t do well at the box office, the filmmaker experiences a set back. But then, it is die-hard passion in filmmaking that brings the filmmakers back in the race. That’s what I have been doing all these years,” says Ashu, whose latest film, Enemy, is ready for release on June 21.
A political thriller, Enemy stars actors Mithun Chakraborty, Sunil Shetty, Kay Kay Menon and Johnny Lever.
“The film is purely fictitious and based on a nexus between politicians, cops and the underworld.” While Mithun plays a CBI officer, Shetty, Menon and Lever play CID officers. Ashu says his films have traversed various genres and his vision as a filmmaker focuses on providing entertainment with a social message.
“I don’t have habit of imposing my perspective on the audience,” adds he.
Ashu, who belongs to a Punjabi family from Jammu, has been based in Mumbai since he was a child.
“To make my father feel happy and secure, I graduated in electronic engineering. But, my inclination towards filmmaking was so strong that it landed me in the Hindi film industry. Initially, I made numerous ad films, commercials and helped in feature films’ promotion by giving special effects to them. Finally, in 1997 I thought of evolving from the small screen to the big screen,” Ashu recounts.
Though there has been an emergence of many successful directors in Bollywood including Anurag Kashyap, Shoojit Sircar and Anurag Basu, Ashu believes it takes a lot of hard work to establish oneself as a brand name. “Every filmmaker has to work hard to reach a level where he or she finds recognition. Basu and Kashyap also strived hard to turn their names into brands. Once that is achieved, your loyalists emerge,” says Ashu, adding that it takes time, patience and struggle to reach that stage.
Where competition amongst filmmakers is concerned, Ashu is not worrying.
“There is no such competition because the count of the audience is in millions. So, every filmmaker can tell his or her own story,’ he says.
Next, Ashu is busy with an international film called The Merger, which is based on economic espionage, and a Hindi film called Jaanleva.
First Published: Jun 16, 2013 09:28 IST