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Superstars 2014: Gaurav Jai Gupta fashions an indigenous success story

Our expert jury looks into the crystal ball and come up with names of fashion world’s rising stars. The numero uno position goes to Gaurav Jai Gupta for giving a contemporary twist to indigenous textiles.
By Yashica Dutt | Hindustan Times
UPDATED ON DEC 30, 2013 04:43 PM IST
Every year is about the people (and things) that make it fabulous. And so, in our year-end issue, we always look forward to who’s going to make it big next year. We ask a jury of experts in our favourite fields – films, music, sports, technology – to suggest names of people and products that will hit the jackpot.





Some of the names we have recommended in the past – MS Dhoni, Sneha Khanwalkar, Amit Trivedi, Deepika Padukone – did very well for themselves, as predicted.



With the last issue of 2013, we bring you a list of people – newer names who, our jury says (and we agree), are going to stand out in 2014.



We wish them all the luck, and we wish you, our readers, a very happy New Year! Take our advice and party hard – the rest will follow!



Gaurav Jai Gupta



‘I never diluted the core of my brand’



When we called Gaurav Gupta to inform him of his nomination, he seemed genuinely surprised. "To think I didn’t even set out to be a designer," he exclaims. "When I came back from Chelsea College of Arts, London, I thought I would get into trend forecasting, since it was relatively unexplored then." Later, when this boy from Haryana secured admission to NIFT, Delhi, his design sensibility matured. He trained in design, aesthetic language and textile weaving, which became his biggest strengths.



"I have always tried to maintain the freshness and quality in my designs and moved at a constant pace, without giving in to the pressure of producing clothes for fashion weeks," says Gupta. He is finally getting his due for sticking to his belief of working with indigenous textiles, which are woven at his studio. "Along the way, I have experimented a lot but I have never diluted the core of my brand, which is using Indian weaves and textiles in a contemporary manner." With his line of saris, launched a couple of months ago, 2014 looks promising for this young designer.





Making the cut


Gupta stuck to his guns, even if his experiments didn’t work initially. Before his hit collection for which he mixed steel with Banarasi weaves, he fused Swarovski with handlooms. It wasn’t successful, but he never changed track.







Our judges
http://www.hindustantimes.com/Images/popup/2013/12/suneet_varma_300.jpgSuneet Varma designer

Archana Rao

She has a very feminine sensibility, which features intricate details in texture and motif. Rao understands silhouette and uses accessories well.



Gaurav Jai Gupta

He has maintained his dedication for presenting handwoven Indian textiles with a contemporary twist. His experiments like fusing steel with Banarasi textiles are quite beautiful.



Tanvi Kedia

Her work is incredible – Indian with a modern twist but done in a very novel way. Kedia does stunning prints that mimic traditional embroidery. which is a very refreshing take on the whole India story.
http://www.hindustantimes.com/Images/popup/2013/12/sunil_sethi_300.jpgSunil Sethi president, Fashion Design Council of India

Aneeth Arora

She is an established women’s wear designer, but her new men’s wear line and kids’ line show versatility. Arora has also done well internationally, without compromising on her quality or the signature style of her clothes.



Rahul Misra

He uses handlooms extensively but has also managed to adapt them well to contemporary standards. Misra’s ties with major retail outlets like Westside make him commercially viable too. He has adapted well to the needs of the market.



Samant Chauhan and Gaurav Jai Gupta

I nominate them jointly because of their involvement with ethical fashion. While Chauhan’s Bhagalpur silk has been popular, Gupta has experimented with metals in weaves. His saris are a hit too.
http://www.hindustantimes.com/Images/popup/2013/12/david_abraham_300.jpgDavid Abraham designer

11.11 by Cell DSGN

They have been using a combination of textile, silhouettes and dyes in a unique way, which lends their work a great finish.



Ruchika Sachdev

I have seen her work and I like that it is young, fun, edgy and even has a sense of humour. It’s good to see fresh fashion coming in.



Paromita Banerjee

She uses a lot of woven fabric and handloom, much like Aneeth Arora, mixed with an Eastern sensibility. You don’t have to be ‘high fashion’ to access her work, which is simple and relevant and makes traditional textiles trendy. There is a friendliness about Banerjee’s clothes, which can fit seamlessly into any wardrobe




From HT Brunch, December 29

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