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Tata Motors, Tata CLiQ join hands for online booking of Hexa test drive

Tata Motors’ newly-launched SUV Hexa can now also be booked on the group’s e-commerce portal, Tata CLiQ, with the two entities joining hands for an exclusive partnership.

business Updated: Feb 27, 2017 16:46 IST
New Delhi
Tata Motors,Tata CLiQ,Tata Hexa
President of Passenger Vehicle Business unit at Tata Motors Mayank Pareek and Head of Marketing, Passenger Vehicles Business Unit Vivek Srivatsa at the launch of Tata Hexa, in Aerocity, New Delhi.(PTI)

Now you can book a test drive of the new Tata Hexa on the group’s e-commerce portal, Tata CLiQ.

The partnership will enable consumers to book test drives, explore additional features and benefits with just a CLiQ, Tata CLiQ said in a statement.

“Tata Hexa promises to be a perfect combination of style, features and performance and we are sure that our discerning consumer base will be excited to discover the brand-new SUV on our portal,” TataCLiQ CEO Ashutosh Pandey said.

Tata Motors Passenger vehicle business unit head of marketing Vivek Srivatsa said the partnership will help the company align with rapidly-changing digital landscape, where brands across industries are aligning themselves to adjust and conform to the interactive world.

“As we are targeting a far younger set of buyers, we believe that this partnership will help us reach out to the right set of customers in a more effective way,” he added.

Tata Hexa was launched last month, with price starting at Rs 12.08 lakh.

The Hexa is the fourth model and the first all-new SUV under Tata Motors’ revival plan under the HorizonNext strategy launched around five years ago.

First Published: Feb 27, 2017 15:46 IST