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Academy to train code writers' grooming sense

Software professional, Sudhir Udayakanth has set up an academy in Bangalore to train code writers how to dress, communicate and mingle in professional settings.

business Updated: Aug 12, 2003 15:20 IST

Software professional Sudhir Udayakanth, who heads a company managing web content, lost a foreign client when one of his Indian engineers repeatedly burped at the negotiating table.

So he set up an academy seven months ago in India's technology hub of Bangalore to train code writers and engineers on how to dress, communicate and mingle in professional settings.

Udayakanth, 29, is among a new crop of about a dozen trainers who groom Indian code writers, often traveling to the United States and Europe, to get comfortable with a new culture and be knowledgeable about socializing skills.

"Indian code writers have the skill sets and a lot of talent but the finishing touch is missing," said Udayakanth, sitting at a downtown apartment converted into an office.

"Most of the time when I am with a foreign client I am on the edge of my seat as I fear my colleagues will commit a social blunder. He may bum a cigarette or pick his tooth and burp aloud. I have lost quite a few clients because of this," he said.

India has the largest pool of English-speaking IT professionals after the United States. Most major foreign information technology firms such as Microsoft, Intel, Dell, Oracle and IBM have bases in the country.

An army of engineering graduates, willing to work for one-eighth of the salaries of their counterparts in the United States and Europe, have fuelled the software revolution in India.

More than 60,000 Indian software engineers worked in the United States in 2001. In the current year about 30,000 will head there, according to the National Association of Software and Service Companies (Nasscom).

"These guys are traveling more and need to be groomed on proper dining skills. If they are not sure what to do then they stick out like a sore thumb," Udayakanth said.

"They have to be taught what to wear, how to hold their drinks at a social gathering, how to hold a conversation and toilet manners," he said.

His academy, the Edge Advanced Learning Private Limited, has trained more than 30 software professionals who cough up anywhere between Rs 11,500 and 42,500 for the course ranging from four to 60 hours.

Rahul Kapoor, 27, who runs the workshop on "effective communication" which has already trained 1,800 code writers, said software professionals tended to dress poorly and were low on communication skills.

"In software companies the biggest problem I have noticed is grouping. Since they have groups in handling specific projects these people tend to stick together with the same groups," Kapoor said.

"All the companies call in trainers to break this trend as when these people are shifted to new projects the new bosses find it difficult to retain the same people together," he said.

Kapoor charges between Rs 8,500 and Rs 20,000 for a training programme per day.

The southern city of Bangalore, touted as India's answer to Silicon Valley, ranks among the world's five top IT centres. Of the 4,600 enterprises currently operating in Bangalore, more than 1,500 have some foreign component.

Rajesh Nayak, 29, who is a trainee of Udayakanth's Edge academy, said he wanted to learn negotiating skills.

"When you are negotiating with a client the most important thing is to learn his or her body language," said Nayak, who runs a company developing software solutions for educational and healthcare industries.

"If one judges the mood of clients it will help clinch a deal," said Nayak.

Nayak said most of the time foreign clients were foxed by the body language of Indian code writers.

"When we nod our heads they do not know whether it is a yes or no. I do not want to be in that category."

First Published: Aug 08, 2003 17:35 IST