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Android and iOS rule US smartphone market

Google's Android mobile operating system is steadily gaining ground in the US smartphone market.

business Updated: Oct 07, 2011 14:11 IST

Google's Android mobile operating system is steadily gaining ground in the US smartphone market.

Together, Apple and Google dominate the smartphone landscape; seven out of ten smartphone owners in the US have a handset that runs either Android or iOS.

According to market researcher comScore, Google's Android operating system gained 5.6 points in the three months ending August 2011 to capture 43.7 percent of all smartphone subscribers.

Apple’s iOS made slight gains during the same period. The company added 0.7 of a point to its market share to reach 27.3 percent.

The release of Apple’s newly announced iPhone 4S in mid October -- which arrives almost 16 months after the company’s previous smartphone launch -- is expected to boost Apple’s market share in the coming months.

The recent launches of new flagship devices such as Samsung’s Galaxy S II and Motorola’s Droid Bionic, both of which are powered by Google’s Android OS, will provide further momentum to Google’s Android platform in the months ahead too.

The outlook is not so positive for BlackBerry maker Research In Motion (RIM) whose share of smartphone subscribers continues to shrink dramatically. RIM lost 5 percentage points making its subscriber share drop below 20 percent of the market.

Microsoft has failed to gain traction in the smartphone market despite the release of its more advanced Windows Phone 7 platform. Its smartphone subscriber share dropped 0.1 percentage point to 5.7 percent.

Nokia’s Symbian platform was used by just 1.8 percent of smartphone owners in the three-month period, putting the operating system in fifth place behind Microsoft.

More than 230 million Americans aged 13 or older use a mobile phone during the three-month average period ending August said comScore. Samsung was the most popular device maker among device owners with 25.3 percent of the market. LG, Motorola Apple and RIM followed behind with 21.0 percent, 14 percent, 9.8 percent and 7.1 percent of America’s mobile subscriber market respectively.

Smartphone ownership was up 10 percent to 84.5 million people for the period said comScore.