Calcutta High Court restrains HUL from using ‘Glow & Handsome’ mark in big win for rival Emami - Hindustan Times

Calcutta High Court restrains HUL from using ‘Glow & Handsome’ mark in big win for rival Emami

Apr 11, 2024 01:20 AM IST

Emami had lodged a case saying HUL's use of the phrase ‘Glow & Handsome’ violated its 'Fair & Handsome' mark and the Calcutta High Court agreed.

With the beauty segment virtually on fire and the market size being huge in India in the men's segment, revenue and profit growth drove most consumer beauty and lifestyle oriented companies to jump onto the bandwagon of selling products that sought to enhance looks and skin tones. The jump was understandable as the profits were definitely not ephemeral. However, fierce rivalries broke out over the nature of the goods and these even spanned the names of products. And one of the biggest battles was fought between HUL and Emami Ltd that ultimately ended up landing in the Calcutta High Court where things look to have taken a turn with the decision being rendered.

Emami has just won a case against HUL in the Calcutta High Court.(REUTERS)
Emami has just won a case against HUL in the Calcutta High Court.(REUTERS)

Calcutta HC Ruling

The Calcutta High Court, in its ruling, has barred Hindustan Unilever Ltd (HUL) from using the ‘Glow & Handsome’ mark for its men’s care products, in a case that was filed by Emami Ltd.

Now catch your favourite game on Crickit. Anytime Anywhere. Find out how

Read More: Swiggy pre-IPO offer: Company offers 20% discount to HNIs, says report

Court's Decision

The high court has gone to the extent of setting a deadline, granting HUL just a month to comply with the order passed on 9 April.

HUL's Response

However, things may take another turn as the HUL spokesperson said his company was reviewing the order and was planning appropriate action in response to the injunction issued by the Calcutta HC.

Read More: OnePlus products sales may be stopped because of this threat! 6 points to note

Background to the Dispute

A dispute arose in 2020 between Emami and HUL when the latter rebranded its men’s fairness cream to ‘Glow & Handsome’. This was quite similar, if not exactly similar, to Emami's older ‘Fair & Handsome’ brand, forcing it to take a stand against its bitter rival.

Allegations and Legal Analysis

Emami alleged infringement of its rights by asserting that ‘Glow & Handsome’ is almost similar to its registered mark. After years of trying, Emami finally managed to get a decision in favour of its stance.

Read More: Vodafone Idea FPO: Troubled telco looks to raise 18000-20000 crore next week

According to the court, Glow and Handsome’ is deceptively similar to the petitioner’s registered mark.” It went on to add, “Being a prior user and the first in the men’s fairness cream segment, the adoption and use of the mark ‘Glow and Handsome’ is therefore misleading and deceptive,” revealed Mint in a report.

Elevate your career with VIT’s MBA programme that has been designed by its acclaimed faculty & stands out as a beacon for working professionals. Explore now!

See more

Get latest updates on Petrol Price along with Gold Rate , Today Weather and Budget 2024 at Hindustan Times.

Share this article
Story Saved
Live Score
Saved Articles
My Reads
Sign out
New Delhi 0C
Sunday, June 23, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On