Cavalli looks East, sees India
Roberto Cavalli, the 40-year-old fashion brand from Italy, is stepping out of its erstwhile focus markets of Europe and the US to newer emerging territories of the Asia-Pacific including China, India and Brazil. Rachit Vats reports.business Updated: Mar 22, 2012 22:58 IST
Roberto Cavalli, the 40-year-old fashion brand from Italy, is stepping out of its erstwhile focus markets of Europe and the US to newer emerging territories of the Asia-Pacific including China, India and Brazil.
With a focus on growth, the company plans to scale up presence and open two stores in India and as many in China, Brazil, West Asia.
Besides the two stores, Roberto Cavalli will also launch the Cavalli Café from within the flagship stores. The café is expected to help bring in more footfalls. One of the company’s big focus areas will be customised Indian wedding designs.
Its price range in India will be Rs 5,000-5 lakh.
“We are going to enter India with a partner who knows the market,” said Gianluca Brozzetti, group chief executive oficer, Roberto Cavalli. “India is an attractive market as it going through economic growth.”
Essentially a family run business, Roberto Cavalli first shot to fame in the early 1970s for its exotic animal prints and the sand-blasted look for jeans, which later went on to become a standard style statement. While the Made in Italy global brand has 130 stores around the world it gets 80% of its revenues from Europe and the US.
“The reason why Roberto Cavalli has so far not been able to arrive in this country till now is because of the history of the company,” said Brozzetti. “The family has been focusing on the creative side and doing what they know.”
The company is working out a partnership with Diesel for Just Cavalli, a line aimed at the youth. For its flagship, it has partnered with Infinite Luxury, setup by Indian fashion designer Manav Gangwani, as its franchisee partner.