Changing face of hiring | business | Hindustan Times
Today in New Delhi, India
Feb 24, 2018-Saturday
New Delhi
  • Humidity
  • Wind

Changing face of hiring

Going beyond job portals, the Internet is changing the way recruitment is happening with help from social media, Himani Chandna Gurtoo reports.

business Updated: Nov 24, 2012 00:24 IST
Himani Chandna Gurtoo

Sharon D'souza, 28, was planning a job change when she stumbled across a Facebook post inviting resumes matching her profile at a multinational firm.

"I was surfing social networks without knowing that it can offer me a job with all queries sorted through comment and reply mode," D'souza, who eventually was selected to the new job, said.

Hiring is not the same anymore.

Going beyond job portals, the Internet is changing the way recruitment is happening with help from social media. While LinkedIn is a place to showcase your skills, give and get references and network on topics of career interest, Twitter and Facebook have their own charms.

Tweets are used by startups and even larger companies to put out recruitment calls that earlier would have figured in advertisements.

Consider this: Six months ago, Mumbai based RPG Group was looking for a vice-president for its industrial relations department. The company's human resources team posted the vacancy on a popular social networking site and received 70 resumes and many more references in just three days.

"The trend is very effective and makes you reach your target candidate," said Manoj Biswas, human resources, head, Accenture India. "It gets you immediate response, and available posts are filled quickly, lowering spend on jobs classifieds."

New startups like and enable social media-based recruitment with friendly software.

The trend is not in the private sector alone. The government's staffing body, Staff Selection Commission actively tweets about vacancies, cut-off marks, results and clarifications.

"We are actively using social recruitment to find extrovert, friendly and creative employees with an active thought process," said Amol Dhillon, vice-president, strategy & planning, Woodland. "And we know they are sitting there, right in front of their laptops."

HR consultants and entrepreneurs routinely use social media to learn, check and connect. "Whenever we call a candidate for interview, we do an elaborate Google search beforehand and the results sometimes throw up a candidate's social profile," said Arvind Agrawal, president, RPG Group.

"(Social media sites) have helped us in background reference checks and to some extend avoid fraud, as the information of the candidate is publicly available to view," said Sudipta Sen, MD, SAS Institute, a US-based software solutions that tops spot in list of Great Place to Work.

Expectedly, job seekers are seeking professional help in strengthening 'online profile.'

"Candidates are worried about their online image and approach us for guidance. Though the trend is not very aggressive, but while pasting twitter handle or blog URL on resume they actually offer to display their brand value," said Uday Sodhi, CEO,, a job portal.