This CSK superstar is cashing in on IPL 2024 to expand his shoe business - Hindustan Times

CSK superstar cashing in on IPL 2024 to expand his shoe business. Know more about strong appeal

Mar 05, 2024 03:47 PM IST

Cricketer Deepak Chahar said, “The plan is to make a complete sports brand.”

Cricketer Deepak Chahar's entrepreneurial journey began with a fantasy gaming platform called Trade Fantasy Game in March 2023. After this Deepak Chahar- bowler for Chennai Super Kings- launched a sportswear and cricket shoes outfit DNINE Sports. This time, he is set to launch a new range under DNINE Sports, he said.

Deepak Chahar of Chennai Super Kings is seen. (AP)
Deepak Chahar of Chennai Super Kings is seen. (AP)

Read more: Anthropic’s Claude 3 better than ChatGPT and Gemini? All you need to know

"The plan is to make a complete sports brand. So, after cricket shoes, we are entering the bigger market of running shoes and the market is huge for this. We will be launching running shoes just around the end of the IPL," Deepak Chahar told Moneycontrol.

HT launches Crick-it, a one stop destination to catch Cricket, anytime, anywhere. Explore now!

He added, “Then we will start opening stores. What I have learned is that people don't buy sports products too much online because people want to get the right size, fit and comfort. It is easy to reach people online. So, people see online and buy offline. For that, we need to have a strong distribution channel. We have covered at least 50 cities where we have good distributors and we are expanding to other places.”

Read more: Shark Tank India participant slams Vineeta Singh after stressful pitch: ‘Wanted to run away but…’

Deepak Chahar on fantasy gaming

On fantasy gaming, the cricketer said that the business “is a little slow, which is why we have not been able to meet our targets of 1 million downloads and revenue of 3.5 crore in the first year of launch. This year's IPL will be very important for TFG as we have changed the app and we will be coming up with new features. We have also ramped up hiring from five in the team last year to 40.”

Deepak Chahar on his new cricket shoes

Now, during the IPL, Deepak Chahar will sport his DNINE cricket shoes with new spikes.

Read more: Google co-founder Sergey Brin's rare public comments on Gemini: ‘We messed up’

"When we started, our target was small, and we had 10,000 pairs of cricket shoes and we managed to sell more than 6,000 pairs of shoes. We will start making money when people start liking it. My aim is to make DNINE the best Indian sports brand, but it will take time," he said.

"One needs to have patience. There is a process, and one has to learn every day. This applies to everyone, especially parents who will invest time for education but will look for immediate results when it comes to sports or business. When I started playing cricket, I thought about giving 10 years to cricket. Same target I have given to my entrepreneurship and after that we will see where I have reached. I will be better than what I am today if I am willing to improve," the cricketer said.

Discover the complete story of India's general elections on our exclusive Elections Product! Access all the content absolutely free on the HT App. Download now!
Stay informed on Business News, TCS Q4 Results Live along with Gold Rates Today, India News and other related updates on Hindustan Times Website and APPs
Share this article

    Follow the latest breaking news and developments from India and around the world with Hindustan Times' newsdesk. From politics and policies to the economy and the environment, from local issues to national events and global affairs, we've got you covered.

Story Saved
Live Score
Saved Articles
My Reads
Sign out
New Delhi 0C
Thursday, April 18, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On