Disney to sign pact with Bollywood: Wall Street
Walt Disney Co will make animated films in a JV with Yash Raj Films, for which film stars will do voice-overs.business Updated: Jun 11, 2007 17:01 IST
Walt Disney Co is set to announce a joint venture with Yash Raj Films to make animated films voiced by Indian movie stars, the Wall Street Journal said in its online edition on Monday.
A spokeswoman for Disney did not immediately return a call seeking comment. The venture will make at least one animated film per year, the report said.
Disney has recently changed its international strategy towards more content geared to local markets, rather than selling its US products the same way in each international market, according to the report.