Madura Garments in luxury store push

In an effort to cash in on the growing demand for luxury apparel, Aditya Birla Group-promoted Madura Garments Lifestyle Retail Company on Wednesday announced plans to increase the number of its high-end luxury store — The Collective. Vivek Sinha reports.

In an effort to cash in on the growing demand for luxury apparel, Aditya Birla Group-promoted Madura Garments Lifestyle Retail Company (MGLRC) on Wednesday announced plans to increase the number of its high-end luxury store — The Collective.

HT Image

The Collective sells super premium apparel and accessories from around 65 international brands such as Armani, D&G, Polo Raulph Lauren, Hugo Boss and Ray Ban among others.

The company, which is opening its third Collective store in New Delhi after Bangalore and Mumbai, is also eyeing Chandigrah, Hyderabad and Chennai as other possible locations.

"We are not in a hurry to expand or grab properties at exorbitant rentals. We would like to go slow and prefer to attain single-store profitability," Ram Narayan Iyer, chief operating officer MGLRC told HT. He, however, refused to divulge the exact number of stores planned by the company.