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Moblogging provides new business opportunity

The syndication and content power of blogs is simply phenomenal., writes Puneet Mehrotra.

business Updated: Dec 15, 2005 18:49 IST
CYBERDUDE | Puneet Mehrotra
CYBERDUDE | Puneet Mehrotra

Time 7.30 pm, Venue - Joggers Park.

There was nothing unusual about the evening. Thirty minutes of the daily routine jog and it was now time for relaxation. The caressing evening summer breeze was the kind that make the Indian summer so memorable. The aroma of water, falling from the central fountain on the dry mud scorched in the summer heat was just the fragrance needed at the moment. The meadows seemed inviting and moments later, on the grass, gazing at the evening sky with birds singing their homeward song was perhaps the last straw to set the muse whispering. Thoughts, those special, exact words your muse whispered, you knew you wouldn't ever get again.

Hey! Wait a second, now that's a Kodak moment. Let's capture it. Say cheese. Smile. Click. That's right I am talking about the technology for capturing those special moments when your muse whispers and you simply punch those words into your mobile phone, SMS them and there they are in your blog within seconds. Welcome to the world of Moblogging.

First things first

What's what?

Moblogging. That's blogging from a mobile device. It's rather simple. You SMS your message or if you have a multimedia phone then you MMS your message to the "Gateway" number and your message with text and pictures comes live on your blog within seconds.

The Advantages

Moblogging has been there for a while now. It's simply an awesome way of updating content and webpages while on the move and perhaps one of the cheapest ways of reporting live. Last year the First Moblog Conference was held in Tokyo and moblogs was heralded as a "crystal ball for a new era in online journalism.

The Architecture

Blogging is supported by a web application, a blog server. The server generates the pages and allows non-technical authors and writers to update entries. If you know how to type, you know how to blog.

The basic functionality of all blogs is the same i.e. authors can update their entries by just filling in the entries. The entries automatically get listed in the main page in a reverse chronological order.

Syndicating of blogs and sharing content is its beauty. RSS is a Web content syndication format. Its name is an acronym for Really Simple Syndication. RSS is a lightweight XML format designed for sharing headlines and other Web content. RSS allows peoples' computers to fetch and understand the information, so that all of the lists they're interested in can be tracked and personalized for them. It is a format that's intended for use by computers on behalf of people, rather than being directly presented to them (like HTML).

Setting up a Moblogging Gateway

For those of you interested in setting up your own Moblogging Gateway read this article written by Premshankar Pillai

He has written profoundly on connecting web with your mobile phone, enabling SMS and MMS blogging. Oops! I meant Moblogging.

The Business Opportunities

Blogs are hot and they are here to say. The great Baghdad blog in the summer of 2003, the Kerry blogs and numerous others are something the blogging history will probably remember forever. The syndication and content power of blogs is simply phenomenal. The costs of setting up a gateway definitely isn't a deterrence. Actually look at it this way, content is king, moblogs facilitate prompt live content. The cost of setting this up isn't much. The revenue model around content is tried, tested and set and it definitely works too. And you still reading this? Go set up your moblog business and choose the currency you wish to count. Opportunity knocks.

Mehrotra is a web strategist atwww.Cyberzest.comand editswww.MidnightEdition.comyou can email him on

First Published: Dec 15, 2005 18:49 IST