Neeraj Chopra's brand endorsement portfolio to grow 50% this year: Report

Neeraj Chopra's brand portfolio is expected to reach 32-34 brands by the end of this year, making him among the highest earning athletes in emerging sports

Published on: Aug 16, 2024, 13:19:01 IST

By HT News Desk | Edited by Abhyjith K. Ashokan

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Olympic silver medalist Neeraj Chopra's brand endorsement portfolio is expected to grow by around 50% this year, Moneycontrol reported, adding that this would make him among the highest earning sportspersons outside cricket.

India's Javelin thrower Neeraj Chopra poses for a picture with his silver medal

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How many brands does Neeraj Chopra currently endorse and by how much will this list grow?

The endorsement list currently includes 24 brands across 24 categories, including global brands like American sportswear company Under Armour, Swiss luxury watchmaker Omega, Gillette, Samsung and Visa.

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This is expected to reach 32-24 brands by this year's end, which is even bigger than some top cricketers. For instance, former Indian men T20I captain Hardik Pandya has a 20-brand portfolio, with a deal fee of ₹2.5 crore a name, according to the report. Chopra's current brand value is $29.6 million.

How big is the endorsement market for emerging sports?

In India, cricketers get the lion's share in sports endorsements, but athletes like badminton ace PV Sindhu and Chopra are currently driving the endorsement market for other emerging sports.

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Emerging sports contributed 13% to the total sports endorsement market of ₹927 crore in 2023, according to a GroupM ESP report.

What are the details of Neeraj Chopra's endorsement deals?

Apart from this, Chopra's endorsement fee is also expected to increase. The report added that till last year, the endorsements was at ₹3 crore a year, and now, it would touch ₹4-4.1 crore a year.

Neeraj Chopra's endorsements are also only long-term multi-year deals with a tenure from two to three years.

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HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

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