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Pepsico signs Salman to endorse Mountain Dew

Soft drinks and snacks major Pepsico today said it has appointed Salman Khan as the brand ambassador of its 'Mountain Dew' drink. PepsiCo sells soft drink and snacks under brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade, Quaker, Nimbooz and Aliva.

business Updated: Dec 30, 2010 22:18 IST
PTI

Soft drinks and snacks major Pepsico on Thursday said it has appointed Salman Khan as the brand ambassador of its 'Mountain Dew' drink.

This is the first time that a brand ambassador has been appointed for 'Mountain Dew', Pepsico said in a statement.

"Mountain Dew is strongly anchored in the relevant consumer insight of 'Darr Ke Aage Jeet Hai'. Salman Khan embodies this philosophy and he has strong national appeal," Pepsico Beverages Marketing Director Deepika Warrier said.

PepsiCo sells soft drink and snacks under brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade, Quaker, Nimbooz and Aliva.

First Published: Dec 30, 2010 20:21 IST