RCom to introduce sachet pricing to drive VAS usage volumes

Private telecom major Reliance Communications said it plans to enhance its value added services usage significantly amongst subscribers by overhauling its plain pricing model.

Private telecom major Reliance Communications on Tuesday said it plans to enhance its value added services usage significantly amongst subscribers by overhauling its plain pricing model.

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The Anil Ambani-run company is moving away from the monthly consolidated subscription pricing module to a more shredded subscription module and is introducing a host of sachet pricing plans for its various value-added service offerings, a release said here.

The biggest upside of the sachet pricing plan would be felt by the pre-paid subscriber base of the company, the release said, adding pre-paid users form nearly 85 per cent of the overall wireless subscriber base standing at over 68 million across the GSM and CDMA networks.

Here, once a subscriber procures a particular VAS application, the company's sachet pricing strategy would involve splitting the entire subscription of the VAS application into a day plan or a view plan.

For instance, the monthly subscription of caller tune at Rs 30 would be replaced by a sachet strategy of Re 1 per day pricing module offering flexibility of usage to the subscriber, the release said.