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Sergey Brin shows off Google Glass on ramp

Google founder Sergey Brin joined designer Diane von Furstenberg on the catwalk as they each showed off a pair of the Google's futuristic augmented reality eyewear. Read on to know why Google Glasses are the latest fashion fad.

business Updated: Sep 12, 2012 15:13 IST
Google Glasses,google,Rupert Murdoch

When fashion icon Sarah Jessica Parker is seen sporting Google Glasses, you know the new augmented reality eyepiece from Google has made a stylish entry into the world of fashion.

At the recently concluded Diane von Furstenberg's fashion show in New York, the Sex in the City star tried out Google's high-tech glasses even as models walked the ramp wearing the Glass Explorer Edition specs making the geeky glasses this season's must-have accessory.

The models were later joined by the designer and Google co-founder Sergey Brin for the runway finale who said, "Beauty, style and comfort are as important to Glass as the latest technology. We are delighted to bring Glass to the runway together with DVF."

Google Glass, a small square glass piece that hangs in front of the wearer's right eye and functions as a screen, is embedded with a camera, monitor and microphone, and can play videos, text messages and even video chat.

Google glasses: New trend on the runway

The seasoned fashion designer was ecstatic to have showcased Google Glasses in her show, "I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion." At the close of the fashion week, the self-confessed geek, filled her Facebook page with exclusive backstage photos shot by her army of Google Glass-wearing models," reported AFP.

In an interview to Women's Wear Daily prior to the fashion show, Brin revealed his plans to create more fashionable technology: "It's a very important component of making technology desirable and compelling. It's got to be stylish and fashionable."


DVF's collaboration with Google marks yet another foray into the digital world by the fashion industry which has been widely embracing online technology for several seasons.

The fashion extravaganza featuring spectacled models prompted even the News Corp. CEO Rupert Murdoch to tweet on Google Glasses, "Genius! Sergey Brin showing revolutionary new glasses at DVF, can take photos, receive texts, give directions, and more. Google Project X."

On Thursday, Google and Diane von Furstenberg will premiere a short film called DVF through Glass that will show Fashion Week footage captured with the glasses.

Google's futuristic glasses on the way

This isn't the first time Google has previewed the Google Glasses. At the Google I/0 earlier this year, Brian showed off the glasses with the help of parachutists who jumped out of a plane over San Francisco wearing the glasses to demonstrate to the press that they would be able to see what the skydivers saw as they descended.

"The notion that you could jump out of an air ship with it and still communicate your experience makes holding a smartphone or laptop seem pretty damn awkward," Brin said at the same event. "It's about you being less of a slave to your device; it has been really liberating."

At $1 500, the titanium-framed futuristic glasses are pricier than most designer shades. A consumer version, which will be slightly cheaper, is due hit the market in 2014.

What makes Google Glasses cool?

Google's innovative glasses run on the Android mobile operating system and weigh less than the normal goggles. Check out the features which make Google Glasses the coolest gadget of the future:

In built-Camera: The spectacles have an in-built camera support. Users can either press a button on the top of the glass or give voice command to click a photo. This gives a unique experience as one can take hands-free pictures. The photos are stored locally, but users can opt to automatically share them to the cloud.

Voice recognition:

The most important feature is voice sensor which allows the user to perform all actions without having to use hands. One can easily ask for directions, make notes by just giving a command.


Notification and texts: The user can get notifications and texts and read them on the screen without having to access their smartphones.

Connectivity: Google Glasses are supported by 3G and 4G connectivity including GPS support and Google Maps.

Google+ services: The Glasses offer social media interaction with Google+. This way, one can connect with the world and share their experience live with them.

Google Search: The world most popular search engine has incorporated an option where users can do Google Search even on the screen of Google Glass.

Google Glasses available for developers @ $1500

Video Calling: Google Glasses user can view transmitted video from another caller from a small screen from inside the glasses.

Calendar and Appointments: Popular apps that show time and calendar are the most practical features which allow the user to stay up-to-date with the day's schedule without having to check their appointment books.

Weather forecasting: This feature enables users to see the current weather on the glass screen and predict weather like probability of rain, storm.

Music Playing:

Google music will be integrated into the augmented reality glasses. Users will be able to access the Google Music library from the glasses and stream HD audio files from the cloud. They can hear their favorite music by giving a voice command.

If you're wondering that the constant information will distract your normal vision, then no need to worry as the information display is positioned above the eye - out of the line of sight!

First Published: Sep 11, 2012 18:25 IST