Tata Motors scans Bharat for Nano sales points
With just 80 exclusive Nano dealership outlets operational at present, Tata Motors needs to do a lot to achieve its target of 300 by March 2012. Rachit Vats & Manu P. Toms report.business Updated: Dec 07, 2011 20:10 IST
With just 80 exclusive Nano dealership outlets operational at present, Tata Motors needs to do a lot to achieve its target of 300 by March 2012.
When sales are falling below expectations, the company is banking on dealership expansion into virgin geographies across India. In a bid to take Nano to tier III and tier IV towns (with less than 200,000 population), where Tata Motors has no presence so far, it is intensely scanning the interior India. Finding good dealer partners in these locations also pose huge challenge for the company.
“We have recently commenced operations in cities like Balurghat (West Bengal), Naihati, (West Bengal), Bhadrak (Orissa), Gajraula (Uttar Pradesh), Rajpura (Punjab), Barshi (Maharashtra), Vita (Maharashtra), Patanjali (Andhra Pradesh), Suryapet (Andhra Pradesh), Dehgam (Gujarat) and more such tier-III and tier-IV small towns, where we did not have presence,” said the company spokesperson.
“Nano is being sold from about 704 outlets at present. This will increase further,” he added.
However, Nano sales are yet to show substantial improvement although the sales in November was 12-fold high (6,401 units) when compared to the particularly low number of 509 units in the same month a year ago.
Cumulative sales of Nano this fiscal so far is lower by 3% at 39,646 units against 40,976 units for the year-ago period.
In small town India, Tata Motors will have to battle it out with Maruti Suzuki which currently has the largest dealership network of 980 plus and is expanding.
Hyundai, which recently launched its Rs 2.7 lakh small car Eon, is putting together a blueprint to establish its dealer presence in similar geographies.