Who needs hi-tech?

Published on Jan 21, 2006 05:34 PM IST

There was lots of cool, new, improved technology at Las Vegas' Consumer Electronics Show this year, writes, Deepak Mankar.

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PTI | ByQuiteATake.com | Deepak Mankar

Believe it or not, this happened in front of my eyes one night in the eighties. To begin with, though, back in the fifties, a lapsed chef and cooking stove salesman from the UK started his own agency in the US. He then went on to become a legend and a best-selling author. His famous book spurred me on into advertising. Many years later, in the late eighties, I saw him making a massive nuisance of himself one night in the elevator of a posh Pune hotel. I was there for a seminar hosted by the ad agency I consulted with. The Legend was there for a similar reason and was trying to needle his Indian colleagues into making mincemeat of the agency I worked for - very, very loudly. I was the only odd man out in that elevator crammed with the Great Man and his team mates totally oblivious of me and my reason for being there. Fortunately for me, I must emphasize. Or, I may not be here to tell you the tale, who knows? But then you couldn't really begrudge the Genius - and "the world's best known advertising man" by his own insistence - his carefully cultivated and widely flaunted little eccentricities, could you? An amusing and beguiling capsule biography is here: . I thought it best to draw your attention to it. "Women are catching up with men online, but they are doing so in their own way," is what the lead takeaway summing-up throws in your face. The report itself sums up the much celebrated 'difference' Professor Higgins drew our attention to as follows: "Men like the Internet for the experiences it offers, while women like it for the human connections it promotes." The stronger sex goes on line for news, weather forecasts, sports scores, political opinions, financial updates, do-it-yourself information, job-related research, software and/or music downloads. They're "also more likely to listen to music, rate a product/ person/service through an online reputation system, use a webcam or take a class online. Women outpace men online when it comes to communications." A key quote from the report says: "More women than men send and receive e-mail, and they use it in a richer and more engaging way. Women are more likely than men to use e-mail to write to friends and family about a variety of topics, from sharing news and worries to planning events to forward jokes and funny stories." Earlier Pew research has indicated that "while both sexes appreciate e-mail's convenience, women are more likely to feel satisfied with the role of e-mail in their lives, especially when it comes to nurturing relationships. Even at work, more women feel e-mail is an effective way to handle situations and men have more negative feelings about e-mail. "

RANT AND RAVE. Get paid for it too.

Steve Outing's 11 January Poynter.org post draws out attention to a just-launched website, 'Everyday Hogwash' everydayhogwash.com that he advises us to file under 'citizen journalism-related'. It's a collection of rants from people about various annoyances and things they've had to endure from companies: "Hidden fees. Really tiny fine print. Overbooked airplanes. Hypnotic hold music. Ah, what companies force us to put up with everyday! If we didn't laugh at these itchy little grains of sand in the bathing suit of life, we'd have to cry, or perhaps even scream in the grocery line. But we all know screaming doesn't get you invited to many parties. So let's kick back and have some therapeutic yuks at the millions of little ways companies stick it to us." Submitted rants qualify for daily cash prizes. Have a look.

TRUE CONFESSIONS. Teen bloggers alarm school authorities.

Teenagers will be teenagers. Teachers will be teachers. Never the twain shall see eye to eye. In a recent major confrontation, a Washington Area school authority warned parents about their wards posting "inappropriate material … on Facebook." Apart from Facebook, students are known to also use the sites MySpace.com and Xanga.com, which allow teenagers - and sometimes younger children - to post details of their lives for all to see. "Some colleges have expelled teenagers for violating codes of conduct after discovering photos of underage students posing in front of kegs or writing about drinking binges, and employers often look up job candidates on the sites, said Parry Aftab, an Internet lawyer and the executive director of Wiredsafety.org. Blogs abound with seductive poses and confessions of love, hate and everything in between," write Tara Bahrampour and Lori Aratani in 'Teens' Bold Blogs Alarm Area Schools: Uninhibited Online Remarks Full of Risks, Officials Warn'. Rather disturbing, what? washingtonpost.com.  P.S.: QuiteATake.com last covered blogging here: hindustantimes.com ('WEBSIDE STORY. Bad news spreads fast.') and here: hindustantimes.com ('GONE IN A MINUTE. Full three years' work.').

That's all for now though there's plenty more out there. Join me again next week, same place.

Copyright (c) 2001- 2006 by Deepak Mankar. All rights reserved. Deepak Mankar, an advertising practitioner on the creative side since 1965, is also intensely passionate about the web and web content creation. Read his online articles at asiaondemand.com.  Website: http://www.addgandhi.com/original/. You may e-mail him at dmankar@bom8.vsnl.net.in.

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