Milk prices up another Rs 2
Verka raises prices for the first time in 2014; fourth hike in nine months. MILKFED Punjab, dairy maker owner of the Verka brand, has increased milk and curd prices by Rs 2. Butter-milk will cost Rs 3 more. These rates have taken effect from Sunday.Updated: Mar 03, 2014 00:57 IST
MILKFED Punjab, dairy maker owner of the Verka brand, has increased milk and curd prices by Rs 2. Butter-milk will cost Rs 3 more. These rates have taken effect from Sunday.
The butter-milk prices have been hiked the most in absolute terms due to the upcoming summer season, as consumption rises in this season, sources claimed.
Defending the decision, senior MILKFED officials said that the rising input costs had led to the price rise. An official told HT: "Exports have opened up and many private companies are offering high prices to the farmers for their inputs. To maintain our supply chain, we also have to pay more to the farmers, and also on a par with these companies. Our full fat milk is still Rs 2 cheaper than the price in Delhi." They also claimed that the price hike could actually help curb the anticipated shortage in milk supply during summers.
In 2013, the company had increased the price thrice for milk. Prices were raised Rs 1 per litre each in June and September and hiked by Rs 2 per litre in December 2013.
This is the first hike in 2014 and the prices of all fresh milk products have also been increased. Analysts said that local vendors will also follow suit and increase prices.
Change in price
Milk Existing (Rs)New (Rs)
Full fat (orange) 42 44
Standard (green) ` 38 40
Toned (Blue) 34 36
Double-toned (Yellow) 30 32
Skimmed (Purple) 28 30
500 gm pouch 20 22
500 ml pouch 12 15
Plain (1 litre pouch) 22 25
250 ml pouch 10 12
First Published: Mar 03, 2014 00:53 IST