Bhajpa Sandesh: BJP to sell its mouthpiece across Delhi

In a bid to reach out to maximum number of people across the board, the Bharatiya Janata Party (BJP) in Delhi has decided to sell its mouthpiece ‘Bhajpa Sandesh’, a bimonthly magazine, at news stand

In a bid to reach out to maximum number of people across the board, the Bharatiya Janata Party (BJP) in Delhi has decided to sell its mouthpiece ‘Bhajpa Sandesh’, a bimonthly magazine, at news stands. The price of the publication has been fixed at Rs30 and it plans to place 10,000 copies in stands across the city initially.

Delhi BJP in-charge Shyam Jaju (from left), Union minister Sushma Swaraj and Delhi BJP chief Manoj Tiwari at a programme held to celebrate the completion of three years of the BJP government at Siri Fort Auditorium on Monday. (Sonu Mehta/HT PHOTO)

A senior state office-bearer said this is an attempt to spread party’s ideology and also educate people about various schemes successfully implemented by the Centre.

“Officially, Bhajpa Sandesh is subscription-based quarterly publication and is being published for last 11 years. However, the printing is not regular. It was published only once in last six months. Now, the decision has been taken to revive and regularise its printing,” he said.

A new editorial board has been set up with independent members. The party is also planning to hire six media professionals to streamline the publication and ensure quality content.

State unit chief Manoj Tiwari said half of the content will be based on achievements and work being done by the Central government and remaining will be about the party’s activities and programmes.

“All seven Lok Sabha Members of Parliament will contribute regularly. We will also ask senior Central leaderships and ministers to write for us. We will tell people about our achievements of the past three years. The objective is to convey message to larger audience,” he said.

The party will hold a formal function at state party headquarters on Wednesday where the journal will be re-launched in new avatar on Wednesday. “The new issue will be available at several newspapers kiosks and book stores simultaneously. The latest issue will have an interview of national secretary (organisation) Ram Lal and a special feature on ‘Mann Ki Baat’, Prime Minister Narendra Modi’s topical address to the nation,” Tiwari said.