Commercial art: challenges
Commercial art: challengesUpdated: May 08, 2008, 19:52 IST
There is a shortage of skilled manpower. The demand for technical talent is higher than the supply.
There is a need to create more awareness among students about the growth and prospects of the new industry.
Cheap labour in India has made the country an art outsourcing hub. However, to retain this workforce pay packages should match international standards.
Indian advertising has to rise to international standards. The industry has to convey ideas to people in a language that transcends cultural barriers.
The information boom has affected creativity. Rather than conjuring a unique visual, one uses stock images. Such information overload will harm thinking abilities.