Amitabh Bachchan to take legal action against copy-cat ads

Amitabh Bachchan is miffed with two companies whose advertisements mimick the megastar's voice and also copy Kaun Banega Crorepati's format. Big B is also miffed with Sony Entertainment television as...

Amitabh Bachchan is miffed with two companies whose advertisements mimick the megastar's voice and also copy Kaun Banega Crorepati's format.

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On Friday morning, the actor wrote on his blog, "A company selling basmati rice has done an exact imagery of KBC. The set, the computers, the question and the contestant being asked from an over the shoulder shot of AB, in suggestion and the voice being used again to ask a question on the product being marketed. This is so unethical and legally wrong."

Bachchan is also unhappy with the producers of Sony Entertainment television who have not responded properly to his

complaint on copyright infringement. He said, "Spoke to Sony to take action and they have, in typical bureaucratic fashion, passed it on to the 'legal' department. I wonder in which direction they shall move."

The actor is now planning to move to court against a mobile service provider. He posted on his blog, "I've called the lawyers on Saturday and we will move court. This is sacrilege. This is what happens when people try to run a business through emails and good hope. Not any more though. And yes, the lesson learnt is this; Unless you get down yourself on your hands and knees, nothing moves in the right direction."