Adah Sharma: Star or newcomer, your work displayed side-by-side on OTT homepage
Actor Adah Sharma lauds the way OTT is pushing good content. And the focus being more on performances and not on those starring in a particular project is what making the space thrive with talent and quality work.
“We’ve been talking about how a story is the hero for long but in films that often doesn’t happen. But OTT is doing exactly that. And this approach has redefined the kind of content that’s being favoured and loved, and in the process making stars out of new comers or those who’ve been struggling long enough to create a space in the industry,” says the actor, who’s web shows Pati Patni Aur Panga and The Holiday have done well and are now heading towards the second season.
Some have expressed concern regarding how stars venturing into OTT might disrupt the balance that the space has created diminishing the star-actor divide, Sharma, however, feels otherwise.
“Nothing can disrupt the balance of good content as the audience wants to see good films and shows despite of who’s starring in it. OTT is one place where everyone is given an equal platform. Whether you’re the biggest star or a rank newcomer, on OTT home page everyone’s work is displayed side-by-side for the audience to choose. It’s not like in theatres only big films with stars or star kids would get maximum timing, while small films would get neglected. But now that hopefully won’t happen anymore.”
Showering more praise on OTT, Sharma says that it has exposed more and more people to world content.
“And that has changed our taste for better. Now the audience want entertaining and real stuff. If you can’t hold their interest, you lose out on the game. So you need to put in extra effort,” adds Sharma, who’ll be seen next in the films Commando 4, Question Mark and three short films.
Reacting to the theatre and OTT discussion, the actor says she too is looking forward to cinemas to be fully functional again.
“Who doesn’t want his or her film to release on the big screen and see the audience cheering, whistling and clapping? The 70mm charm is unmatchable. Also, the industry employs many people, they also need to go back to work. At the same time, in such difficult times OTT has given us hope and helping us entertain the audience,” she adds.
Follow @htshowbiz for more
Author tweets @Shreya_MJ
Enter your email to get our daily newsletter in your inbox
- Salman Khan reportedly shot for Shah Rukh Khan's Pathan on Thursday. See a picture from the set here.
- Rakhi Sawant visited her ailing mother at hospital, accompanied by Kashmera Shah and Sambhavna Seth, who assured 'emotional and financial support' for her.
- Yashraj Mukhate, the memelord musician behind viral tracks such as Rasode Mein Kaun Tha and Pawri Hori Hai, has spoken about his journey.
- On Shahid Kapoor's 40th birthday, his former step-father Rajesh Khattar recalled the 'normal family' dynamic they shared as Shahid was growing up.
- A faction of late actor Sushant Singh Rajput's fans called for a boycott of the film Chehre, said to feature his girlfriend Rhea Chakraborty. Rhea was removed from the promotional materials of the film.
- Sunny Leone, her daughter Nisha and sons Asher and Noah touched down in Mumbai after their trip to Kerala. They were welcomed by Daniel Weber.
Indian adaptation underway for Spanish thriller The Cleaning Lady, Siddharth Kumar Tewary reveals details
- Actor Saif Ali Khan once said that he should've added a disclaimer to his son Taimur's name, after him and his wife, Kareena Kapoor, were criticised for picking that name.
- Bipasha Basu and Karan Singh Grover were in Maldives for a brief holiday and shared lots of pictures from the island nation. Check out their latest pictures here.
- As Shahid Kapoor turns 40, his wife Mira Rajput took to Instagram and penned a sweet birthday note for the actor.
- Actor Zareen Khan has spoken about how being compared unfavourably to Katrina Kaif early in her career affected her.
- Actor Kangana Ranaut in a new tweet called a group of youths 'primitive monkeys' for getting answers on history and current affairs wrong.