Salman Khan's bodyguard Shera makes acting debut in new ad, plays 'bhai'; internet is impressed. Watch
Shera, the bodyguard of actor Salman Khan, has appeared in a new ad, impressing audiences with his acting skills.
It was in his 2011 film Bodyguard that Salman Khan's longtime bodyguard Shera made a brief appearance in a song. That was the popular bodyguard's first on-screen appearance. Now, 14 years on, Shera is acting on screen, albeit in an ad. He recently appeared in a Raksha Bandhan campaign for a grocery delivery app and left the internet quite impressed.

Shera appears in Raksha Bandhan ad
Instamart's new Raksha Bandhan ad features Shera playing 'bhai (brother)' to various women in distress or in need of assistance. He helps one get an autorickshaw in the rains, safeguards another from a touchy-feely classmate, and so on. The ad focuses on how Shera is everyone's bhai, and then targets the audience to 'do their duty' for their bhai and send a rakhi to them.
The ad dropped on Friday ahead of Raksha Bandhan and was widely shared by marketing pages and fan clubs on Instagram all through Friday night and Saturday morning. Many compared Shera to Yuvraj Singh and Mika in his appearance. Others chucked at how the ad used the wordplay on bhai, a term often used for Shera's employer, Salman Khan.
All about Shera
Shera, real name Gurmeet Singh Jolly, has served Salman Khan as his personal bodyguard and head of security since 1995. He runs a security firm called Tiger Security, which has been responsible for providing security cover for many celebrities over the years. Shera was notably in charge of Justin Bieber’s security during his Mumbai concert in 2017.
Initially a bodybuilder, Shera won the Mumbai junior title in 1987 and finished runner-up in Mr Maharashtra Junior in 1988. He became a bodyguard in the early 1990s and joined Salman's service soon after.
Salman Khan was last seen in AR Murugadoss' Sikandar, which also starred Rashmika Mandanna, Kajal Aggarwal, and Sathyaraj. The film was a box office disappointment, earning only ₹176 crore on a ₹200-crore budget.
ABOUT THE AUTHORAbhimanyu MathurAbhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Film Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world.Read More
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