Go India! Go For Gold! Campaign
A three-week campaign, called ‘Go India! Go For Gold!’ has been launched by the CWG Organising Committee in collaboration with HT Media Limited, in order to keep the game spirit up.entertainment Updated: Sep 09, 2010 02:37 IST
As the city counts down days to the 2010 Commonwealth Games (CWG) being hosted by Delhi, Delhiites have a lot to look forward to. A three-week campaign, called ‘Go India! Go For Gold!’ has been launched by the CWG Organising Committee in collaboration with HT Media Limited, in order to keep the game spirit up. Lately a lot of negativity and controversies had surrounded the Games and now it is high time that we become proud of the fact that our city was chosen as the venue for holding CWG.
Apart from creating awareness about the Games, this unique HT initiative will provide moral support to Indian athletes who are participating in the mega event, and encourage them to strive for gold at the Games. Some of the best names in Indian sports, such as badminton champion Saina Nehwal, Olympic Gold medalist Abhinav Bindra, Olympic bronze medallist wrestler Sushil Kumar and champion boxer Vijender Singh, will be part of the gala affair.
The ‘Go India! Go For Gold!’ campaign hopes to involve as many people as it can. Giant canvas panels will be installed all over the city. They will be seen schools, colleges, offices, markets and malls for people to show their support with colourful ‘high five’ hand imprints. This will be followed by a public march called the Go for Gold march on September 19. All the canvas panels filled with handprints will then be put up on both sides of the marching route.
Lalit Bhanot, secretary general of the CWG Organising Committee, was one of the first people to put his handprint in green colour on the canvas. He said, “Ultimately, people after the games will ask how many medals India won. They will probably not talk how beautiful the stadium is. So this (campaign) is to encourage the sports persons.”
The initiative has got the youngsters throughout the city excited about the Games. “This is very cool way to create awareness about the games. It will definitely get all of us excited as we people will get to be a part of this in such a fun and novel way. I’m excited,” says Richa Chaturvedi, a student of Jaypee University.
“I think it is good that they are building poistivity around the Games,” says Rohit Madhok, first year student of Atma Ram college, South Campus, Delhi University. “I mean I have had enough about everybody blasting the Games. People should now start appreciating the hard work that this city is putting in for the Games. Let’s make it memorable.”
First Published: Sep 08, 2010 18:18 IST